Fospha's Blog

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Commentary, insights, and strategies to master the entire marketing funnel and unlock unparalleled growth.

Click vs. Impression Measurement: What’s the Real Difference and Which Should You Trust?

In modern marketing measurement, clicks tell only part of the story. This blog explains the difference between click and impression measurement, how clicks capture intent while impressions reveal influence, and why both are essential for understanding true campaign performance. Explore how unifying these signals through media mix modeling gives marketers a clearer, more reliable view of full-funnel impact.

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Click vs. Impression Measurement: What’s the Real Difference and Which Should You Trust?

November 7, 2025

Lifting the Lid: How Fospha Helps Beauty Brands Measure Performance in a Black-Box World

Explore how Fospha’s glass-box measurement brings clarity to an increasingly black-box marketing world, helping beauty brands understand what truly drives performance and scale with confidence.

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November 3, 2025

The State of Beauty: What We’ve Learned From Working With Beauty Brands

Discover what we’ve learned from partnering with top beauty brands, and uncover the real performance patterns, challenges and opportunities defining the modern beauty landscape.

Seizing the Downturn: Gaining Market Share Through Smart Measurement

Fospha's Chief Product Officer, Dom Devlin, shares his insights on why cutting brand awareness spend during an economic downturn is a missed opportunity.

Redesigned for Performance: How Fospha's New Interface Shows More With Less

Read how Fospha's new interface enhances performance marketing with improved data visualization, customization, and accessibility, making decision-making easier and faster for marketers.

TikTok x Amazon partnership: What does it mean for marketing?

Discover the impact of the TikTok x Amazon partnership on marketing, blurring the lines between social engagement and ecommerce. Explore the benefits, challenges, and future implications of this game-changing collaboration.

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

Discover effective strategies for scaling brands in D2C marketing, with insights from 71 brands. Learn more and download Fospha’s full report.

Last Click continues to undervalue Paid Social in 2024, and Fospha reveals TikTok's true 'halo effect'

Discover the undervalued impact of Paid Social channels Meta and TikTok in driving eCommerce sales, as revealed by Fospha's research on Last Click attribution.

Fospha x Grow.co: Fospha Attribution Reveals Substantial Opportunity in Snapchat

Discover how Fospha and Grow.co's collaboration unveils Snapchat's hidden advertising potential.

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Snap and Fospha partner to boost eCommerce ad effectiveness on Snapchat, enabling precise campaign measurement and improved ROI.

TikTok Badges Fospha as its Newest Measurement Partner

Explore the innovative partnership between TikTok and Fospha, which enhances digital marketing measurement and offers advanced insights for advertisers on TikTok.

Fospha Announces a New Measurement Partnership with TikTok to Allow Brands to Properly Measure Top of Funnel Media

Learn how the partnership between Fospha and TikTok will tackle the challenges of digital marketing measurement in eCommerce, particularly on TikTok.

Unlocking the Power of Upper Funnel Spending in eCommerce

Unlock the power of upper funnel spending in eCommerce with Fospha's 2023 research report, Elevating eCommerce: The Unseen Power of Upper Funnel Spending.

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