Fospha and Reddit Partner to Unlock Full-Funnel Measurement for Retail Advertisers
Fospha and Reddit have announced a joint partnership to help retail brands measure and unlock Reddit’s full-funnel impact.
Fospha and Reddit are today announcing a partnership that will further enable retail brands to accurately measure and optimize the impact of their Reddit campaigns. Thanks to this partnership, Reddit advertisers will now have the opportunity to use Fospha's cross-channel and full-funnel measurement.
With 100,000+ communities and 116+ million daily active uniques, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice. As retail advertisers increasingly look to go full-funnel, Reddit has become a critical environment for discovery and mid-funnel consideration: - a place where shoppers seek authentic opinions and validation before making purchase decisions. In fact, 69% of social media users agree that Reddit conversations offer authentic experiences that make it easier to compare products1.
The challenge this partnership solves
Despite Reddit’s influence on consumer purchase journeys, its true performance is often underestimated by traditional attribution methods. Fospha data shows that Reddit is undervalued by Last Click attribution by 24.5x2, meaning brands are dramatically under-estimating the platform’s contribution to driving incremental revenue.
Through this partnership, Reddit advertisers can now use Fospha to quantify Reddit’s full-funnel performance - proving its role in driving not just awareness and consideration, but measurable sales.
Why Fospha?
Fospha is on a mission to build the world’s most complete full-funnel measurement platform, filling the gap left by the status quo in marketing measurement.
Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands.
At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces, like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.
Fospha turns measurement into your strongest competitive advantage
“Reddit has become a hugely influential platform in shaping how people research and decide what to buy - particularly in high-consideration retail. Our partnership gives advertisers the ability to prove Reddit’s value across the full funnel, unlocking smarter investment decisions and helping brands grow faster,” - Sam Carter, CEO of Fospha
1 Source: Reddit (US, UK, CA, AU), Let’s talk about your purchases & Social Media. n=30,000, A18-65, January 2025. Monthly social media users, Attest Sample. Statistically significant confidence level: 95%.
2 Source: Fospha, global data set, 2025.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
