Fospha <> GMV Max Measurement
Fospha is the first independent measurement solution for GMV Max, giving you a clear view of how ads drive TikTok Shop sales.
Fospha reveals the full impact of GMV Max Ads on TikTok Shop sales - aligning finance, marketing and leadership with one trusted view of performance, so you can scale with confidence.
If you’re an eCommerce brand using TikTok Shop and want to measure the full impact of GMV Max Ads, register now to secure your spot in our Open Beta this October.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
Fospha’s GMV Max Measurement
The Challenge
Without third-party validation, finance-ready reporting, or visibility beyond TikTok’s own numbers, brands can’t see the true impact of GMV Max Ads.
The result is a fragmented view that makes it hard to compare GMV Max against other channels in order to optimize, plan, and scale with confidence.
How Fospha measures the full impact of GMV Max Ads
Fospha’s industry-leading impression measurement captures the full effect of paid GMV Max impressions, providing the validation brands need beyond platform measurement.
Fospha measures GMV’s impact on orders and Shopify revenue, not SKUs and Gross Revenue. This means brands can view performance alongside all their other channels and invest with confidence.
Unlocking the full potential of GMV Max
Fospha gives brands the independent, third-party measurement they’ve been missing, finally validating the true impact of GMV Max Ads.
Performance is measured on the same metrics as every other channel, so results are apples-to-apples and trusted by finance and leadership.
With unified measurement of GMV Max over TikTok Shop, teams can see the bigger picture, prove effectiveness, and scale GMV Max with confidence.
