Tools for every team, for .com and beyond

Maximizing impact across the funnel is a relay race—but most tools force teams to run in separate lanes, each with their own metrics and measurement.

Fospha unifies teams, breaks down measurement silos, and delivers holistic business value.

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The measurement OS for enterprise commerce teams

Measure performance across every channel and marketplace, make the most of every dollar in your marketing budget, forecast for smarter decision-making, and grow faster.

Full-Funnel Measurement

Which part of your marketing strategy is driving true incremental impact?

Fospha’s Bayesian MMM gives CMOs the strategic clarity they need, while equipping channel managers with daily, ad-level insights to maximize impact.It delivers high-frequency measurement without compromising on accuracy.

In measuring the cross-channel impact of marketing campaigns to .com, Amazon and TikTok Shop from impression to click, we empower teams to drive actual incremental impact at a business level.

Granular Optimization

How do I know which ads are actually driving performance?

Creative is one of the most powerful levers in campaign success, yet most measurement stops at the channel level. Fospha brings MMM level insight down to the ad, revealing the true impact of every creative, campaign, and platform across the full funnel.

By combining strategic cross-channel modelling with ad level granularity, Fospha gives teams the clarity to optimise spend, refine creative, and scale what works with precision.

Unified Reporting

How do I prove that my marketing campaigns influence sales beyond .com?

Marketers cannot control where customers buy. And with more channels than ever, it is harder to get a clear view of what is truly driving results.Fospha changes that. With metrics like Unified ROAS, we give teams a single, trusted view of performance across all sales channels—not just dot com.

We quantify halo effects, show where to invest for profitable growth, and eliminate channel cannibalization. Custom dashboards, AI-powered insights, and automated reports make it easy to track what matters—whether you are a channel lead or a CFO.

Incremental Forecasting

What’s the incremental return on my next dollar of ad spend?

Fospha uses a Bayesian model, constantly updated and back-tested against real outcomes, to isolate the true incremental value of your marketing.

Using your last 90 days of performance data, it forecasts revenue, conversions, and ROAS at different spend levels—so you can scale confidently, cut waste, and justify every budget decision.Confident planning, powered by causal science.

Measure Brand Impact

How do I prove my brand campaigns have both a short-term and long-term residual impact?

Brand activity works, but it operates on a different timescale. Without the right measurement, teams struggle to justify and optimise awareness spend.

Glow changes that. Powered by a Bayesian model, it quantifies the causal impact of brand activity—measuring short term signals like branded search and engaged visits, and forecasting long term outcomes like revenue and AOV.

Coming soon, Glow gives brand teams the data to justify spend and the clarity to scale what drives long term growth.

Tools for Every Team.
Insights for Smarter Decisions.

Our platform unites Finance, Marketing, Data, and Leadership with a shared view of performance and profitability—combining full-funnel measurement, forecasting, and optimization.

Maximize the impact of your marketing budget

Marketing is more complex than ever, leading to analysis paralysis and fewer smart decisions. Fospha simplifies this complexity.

See the true impact of all your marketing activity across every sales channel, pinpoint where you have room to grow profitably, and make the most of every dollar in your marketing budget

Understand your true marketing ROI for smarter spending

Traditional marketing attribution biases towards bottom-of-funnel channels, making it difficult to identify true revenue drivers across the full marketing funnel and allocate budget accordingly.

With Fospha, see the true ROI of all your channels, make smarter budget decisions, and escape the bottom-of-funnel trap.

With automatic, customized reporting directly in your inbox, monitoring the metrics that matter has never been easier.

Prove True Channel Impact, Optimize Every Dollar

Fospha’s always-on MMM delivers the daily, ad-level insights you need to stay agile and optimize.

Instantly spot trends in your data, course-correct quickly, and identify both oversaturated campaigns and top performers with headroom to scale.

Maximize performance and make the most of every dollar in your channel budget.

Prove the business impact of brand. Secure future growth

Brand marketers know brand-building is a long game - but without early indicators of impact, brand budgets are the first to be cut when spending tightens.

Fospha’s Glow leverages causal reasoning modeling to measure the impact of brand campaigns on the sensitive leading indicators of future performance.

Quantify the impact of brand-building on tangible business outcomes, justify budgets and fuel long-term growth

How Brands Grow
Full-Funnel With Fospha

Fospha helps brands:

Generate and capture demand efficiently

Case Study

How LuisaViaRoma Improved Cross-Channel CPA with TikTok

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42%

decrease in blended CPA

Invest full-funnel

Case Study

Cracking the Growth Code: How MagBak Boosted Revenue by 40% with Fospha

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+40%

blended revenue YoY

Measure blended impact on the business

$3.3 million incremental revenue growth in one month

Case Study

How Underoutfit Scaled YouTube and TikTok to Unlock Millions in Revenue Growth

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$3.3m

incremental revenue in one month

Don't just take our word for it

With year-on-year data from day one, world-class customer support, and market-leading measurement, Fospha is loved by hundreds of leading brands.

Read our clients’ success stories

"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."

Ollie Scheers

CTO

"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."

Garrett Mullenix

Growth Marketing Manager

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

Olly Hudson

CMO

“Fospha's insights into attributed performance results have been invaluable”

Deborah Emechebe

Paid Social Media Lead

Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."

Luke Jonas

Co-Founder

“Fospha has been a game changer for understanding how our paid media channels are performing”

Will Wilkie

Senior Digital Marketing Manager

“Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube. It helps us clearly connect media spend to business outcomes, and that clarity plays a part in helping unlock investment and confidence across the business.”

Elvis Mugera

Paid Media Lead, River Island

"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."

Dan Sava

Founder, Neon Growth

"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."

Jamie Degiorgio,

Head of Performance Marketing

“We knew Snapchat had value but we couldn’t really prove it. With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels.”

Sean Carpenter

Head of Digital Marketing

"Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think"

Jon Grail

Director of Growth

"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel"