Cracking the Growth Code: How MagBak Boosted Revenue by 40% with Fospha
Magbak, a brand synonymous with minimalistic and functional phone accessories, had cultivated a loyal customer base and impressive growth since 2013. However, to ensure continued success in 2024, they needed to rework their marketing strategy.
The Problem: Saturated Marketing Mix and Data Deficiency
Guided by Last Click attribution, MagBak's marketing mix was heavily concentrated in bottom-of-funnel activity in Google and Meta. Over time, their addressable audience started to become saturated, and without sufficient demand generation, costs began to rise.
The MagBak team and their new growth partners Neon Growth, knew they needed to diversify and embrace a full-funnel approach, but they lacked the granular, full-funnel data they needed confidently navigate the shift. Without it, they were trapped optimizing for an increasingly small, expensive slice of their potential market.
The Solution: Fospha's Full-Funnel Visibility From Day 1
Partnering with Fospha provided the breakthrough. In September, MagBak onboarded with Fospha, instantly gaining access to year-on-year measurement data, revealing the true performance drivers and hidden opportunities across their entire marketing ecosystem.
Phase 1: Optimizing Meta and Google
Armed with Fospha's data, Neon Growth quickly identified key opportunities within MagBak's core Meta and Google campaigns.
By strategically optimizing their budget within these major channels, they were able to quickly establish a more sustainable full-funnel strategy. This included moving some budget from bottom-of-funnel branded search and shopping towards demand generation initiatives like generic search and YouTube.
The Result: The immediate impact was remarkable: within two months, MagBak witnessed a significant turnaround, getting back on track with year-over-year revenue growth by October.
Phase 2: Strategic Diversification
The Indicators:
Heading into the high-stakes Black Friday / Cyber Monday (BFCM) period, Fospha's data flagged a pressing need to diversify MagBak's channel mix.
Fospha's predictive modeling showed that, at the same spend levels as BFCM 2023, MagBak faced a potential 60% increase in Meta Customer Acquisition Cost (CAC) for BFCM 2024. The data was clear: diversifying their channel mix was essential to ensure efficiency during peak period and beyond.
The Strategy:
Building on the success of Phase 1, MagBak and Neon Growth embarked on a diversification strategy to broaden their reach and strengthen their demand generation efforts.
- TikTok: Recognizing the huge popularity of TikTok as product discovery platform, they scaled channel spend by 5X. The channel performed exceptionally at higher spend levels, exceeding targets for ROAS and CAC.
- Reddit and Twitter: Simultaneously, they launched Reddit and Twitter as new channels, leveraging the platforms' lower CPMs and strong alignment with MagBak's tech-savvy customer base.
Measurement as a Growth Catalyst
By replacing Last Click data with Fospha's accurate, full-funnel measurement, MagBak and Neon Growth turned insight into action.
They confidently navigated rising costs, strategically diversified their marketing mix, and unlocked significant, sustainable growth. Fospha provided the clarity and confidence needed to not just survive market pressures, but to thrive, transforming their marketing from a cost center into a predictable engine for profitable customer acquisition.
The Results:
- 40% YoY Revenue Growth in January following the successful BFCM diversification.
- 30% Increase in Conversions compared to the previous year.
- 12% Uplift in New Customer Conversion Share, proving the effectiveness of their scaled demand generation initiatives on attracting new customers
Measurement as a Growth Catalyst
By replacing Last Click data with Fospha's accurate, full-funnel measurement, MagBak and Neon Growth turned insight into action.
They confidently navigated rising costs, strategically diversified their marketing mix, and unlocked significant, sustainable growth. Fospha provided the clarity and confidence needed to not just survive market pressures, but to thrive, transforming their marketing from a cost center into a predictable engine for profitable customer acquisition.
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