Product Roadmap

Stay updated on our latest features and upcoming releases.
Join our beta programs to get early access.

1

Released

TikTok Shop Beta Upgrade

We now support both Shopify and custom e-commerce files in the current integration.

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Halo

Now live — we're focused on driving adoption, helping brands integrate their Halo insights into budget strategies, and optimizing toward uROAS ahead of Prime Day.

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Analytics 4.0 (Polaris)

Modernized UI and design system now live for faster performance, streamlined dashboards, and enhanced visualizations.

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2

Now

Attribution 3.0

Enhance strategic decisions by measuring lasting impressions impact and improving model accuracy.

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Beta

Glow

Help brands measure the lagging impact of Awareness and Consideration campaigns on business outcomes.

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Beta

Smartly Integration

Advertisers using Smartly will be able to automatically adjust budgets based on Fospha's data.

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POC

Amazon Halo v2.0

Integrate TikTok Shop, Amazon Vendor data and DSP to increase the volume of customers we can support.

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Beta

TikTok Shop (GMV Max)

Integrating with TikTok Shop's API and the new GMV Max API.

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3

Next

Integrating Lift Studies

Ingest platform incrementality tests to quantify lift and calibrate our model to learnings.

Platform Customisation

Enable deeper platform customisation through seasonality calibration, user-generated insights and business context, configurable hubs, flexible targets, and easier cost data uploads.

Model Confidence Pack

Automate insights from our model outputs that give customers confidence to trust and act on our recommendations.

Analytics 4.0

Introduction of new dashboards designed to better align with key jobs-to-be-done (JTBD), alongside a significant upgrade in user experience.

4

Later

Platform Signal Integration

Push Fospha signals directly into ad platforms for smarter bidding.

Adobe Integration

Remove GA4 dependency by integrating with other IP data like Adobe.

Benchmarking

Compare performance against industry peers to support data-driven decisions.

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For over 10 years we've been leading the change in marketing measurement.

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