Prime Day 2025 Playbook
The Opportunities and Risks this Prime Day
The Halo Effect of DTC Marketing Channels on Amazon Sales
The Power of Unified Measurement for Prime Day Performance
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Prime Day 2025 is shaping up to be one of the year’s biggest shopping events – and a high-stakes moment for retail marketers. Amazon has extended Prime Day to a four-day affair (July 8–11, 2025), the longest in the event’s history.
Billions of dollars will be spent not only on Amazon but across other retailers running competing sales. Last year’s Prime Day saw record-breaking online sales (an estimated $14.2 billion, up 11% YoY).
In short, it is a huge opportunity for brands, but like any peak period, it comes with huge pressure for marketers to get it right.
That's why we've created this short playbook for brands heading into Prime Day 2025 on how to nail your strategy and understand the holistic impact of all of your marketing activity on your Prime Day results.
What you'll learn
How measurement can supercharge Prime Day performance
Why unified ROAS is a metric you shouldn't be ignoring
The true impact of different advertising channels on Amazon sales
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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