Prime Day 2025 Playbook

A Unified Measurement Playbook for Retail Marketers

The Opportunities and Risks this Prime Day

The Halo Effect of DTC Marketing Channels on Amazon Sales

The Power of Unified Measurement for Prime Day Performance

Prime Day 2025 Playbook

Prime Day 2025 is shaping up to be one of the year’s biggest shopping events – and a high-stakes moment for retail marketers. Amazon has extended Prime Day to a four-day affair (July 8–11, 2025), the longest in the event’s history.

Billions of dollars will be spent not only on Amazon but across other retailers running competing sales. Last year’s Prime Day saw record-breaking online sales (an estimated $14.2 billion, up 11% YoY).

In short, it is a huge opportunity for brands, but like any peak period, it comes with huge pressure for marketers to get it right.

That's why we've created this short playbook for brands heading into Prime Day 2025 on how to nail your strategy and understand the holistic impact of all of your marketing activity on your Prime Day results.

What you'll learn

How measurement can supercharge Prime Day performance

Why unified ROAS is a metric you shouldn't be ignoring

The true impact of different advertising channels on Amazon sales

Ready to Measure the Full Funnel and Grow?

Book Demo

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