Measure the incremental impact of DTC on Amazon sales
Halo solves the #1 measurement challenge for brands: revealing how ads to DTC have an incremental impact on Amazon sales.
Unified ROAS power brands to measure the halo effect of ads on all your revenue across DTC, Amazon and more.
By bridging the gap between DTC and marketplace measurement, Halo gives brands the confidence to spend smarter, grow faster, and align teams around a single, unified view of performance.
Book in with our sales team to discuss this exclusive opportunity
1/3
of US eCommerce occurs on Amazon
13%
Amazon Sponsored ads hold 13% share of total spend
74%+
of Amazon Prime members convert
How does Halo benefit marketers?
Measure the Halo Effect of DTC Ads on Amazon Sales
Prove how channels like Meta, TikTok, and Google campaigns drive your Amazon sales. Turn guesswork into confidence with clear, measurable insights.
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Compare Amazon Ads with DTC Ads, Apples-to-Apples
Understand your Amazon Ads ROI, compare it with DTC campaigns apples-to-apples, and confidently allocate budgets with a clear view of your full-funnel performance.
Uncover Unified ROAS
Understand your unified ROAS and avoid cross-channel cannibalization. Halo helps you justify investment in upper-funnel campaigns to improve overall efficiency on Amazon and beyond.
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Optimization: See True Channel Value, Scale With Confidence
Traditional measurement distorts performance, inflating lower funnel impact while undervaluing brand-building channels.
Fospha reveals each channel’s true incremental value, ensuring brands invest where it matters most. Unlock key metrics like CAC across channels and Unified ROAS to quantify the halo effect of DTC campaigns on Amazon sales.
With clear, data-backed insights, brands can take a test and learn approach that fuels sustainable growth.
Solving the Amazon Puzzle for Nécessaire
Amazon is a key sales channel for Nécessaire, driving more sales than their DTC website.
They knew TikTok and Meta drove Amazon conversions but lacked data to prove it. Eager to find a solution to this blind spot, Nécessaire partnered with Fospha.
With Halo, Nécessaire could finally see the impact of Paid Social across DTC website and Amazon sales.Halo revealed that TikTok’s true ROAS was twice as high as its ROAS when only DTC revenue is considered.
