Frequently asked questions

 

Traditionally, yes! That's one of the reasons we built Fospha - so that brands without the time or budget to take on Enterprise-level data projects could still have access to gold standard measurement.

 

Fospha is quick and easy to go live, and in most cases doesn't even require input from your tech team!

Fospha is designed to make set up and integration quick and easy.

 

Especially if you're using out of the box platforms like Shopify, Magento or WooCommerce, the only setup that is required is granting Fospha access to your systems so we can pull the data we need to run our models. For most people this takes 15 minutes of non-technical setup time.

 

Even if you're using a custom setup or headless eCommerce system, we make it quick and easy to get started - you will just need to schedule a daily report from your backend system to be delivered via S3.

 

All the rest of the magic happens on the back end - Fospha automatically cleans, reconciles and models your data to present a single, simple view of performance that you can trust.

Fospha's model incorporates a rigorous QA process every day, selecting a best-fit set of model parameters for each client and then precisely testing them until it produces an outcome which exceeds our high accuracy threshold.

 

We also have QA checks to make sure that the data we are being passed from your systems is flowing smoothly, and alert customers in case a change you've made has caused an issue with your Google Analytics or Ads Manager setup.

 

Lastly, there is a human layer to our QA - by surfacing multiple attribution models in the dashboards, we can make sure that the data our model produces passes an eye test.

 

 

Fospha is super easy to get live - the average customer spends just 15 minutes setting the platform up. That time goes on getting Fospha the Account and API access we need to connect to your key systems to our platform.

 

Once that is done, the Fospha team get busy getting your data cleaned and integrated into the platform, and running our modelling. That process takes about a week on average, so it's not long from when you sign up to when you can first start using the platform.

 

Fospha remodel 12 months of historic data for our clients too, so you can immediately see how your spend has really been performing - no need to wait while the platform gathers data!

The average Fospha customer is using live dashboards within a week of signing up.

 

When you get your dashboards, our team will highlight the things we think you should be doing differently this month using Fospha's modelling of your last 12 months' data. From here, all you need to do pick one thing to do differently that month - we know from experience that customers who do this every month find it easy to justify the investment in the platform.

 

Of course, in the first 6 months of working together most of our customers go far beyond this, using Fospha to power their strategy, internal reporting and all their tactical optimizations too. But that's just upside. For us, it comes back to deciding to do just one thing differently in your first month of using Fospha.