Immediately.

Fospha gives you full-funnel, privacy-safe measurement from day one—so you can optimize spend, measure true channel impact, and make smarter decisions faster. Here's how different teams benefit from Fospha from day 1:

For Performance Marketers & Growth Teams:

- Stop wasted spend & scale smarter – Use Spend Strategist to forecast ROAS, conversions, and revenue at different spend levels—helping you scale efficiently.

- Optimize within & across channels – Get ad-level insights to improve performance and shift budgets strategically, even when direct reallocations aren’t possible.

For Marketing & Finance Leaders:

- Confident, bias-free reporting – Move beyond last-click limitations with independent, privacy-safe measurement trusted by CMOs and CFOs.

- Smarter budget decisions – Use Spend Strategist to forecast the most efficient spend levels before committing budget.

- See the full impact of marketing – Get daily, MMM-powered insights that quantify brand-building and performance marketing together.

No blind spots, no wasted budget - just better decisions from the very start.