Your complete measurement system
Overview
The most complete, full-funnel measurement system
Core
Always-on Daily MMM — ad-level measurement, every channel
Incrementality Testing
Answer your biggest budget questions
Halo
Total commerce measurement — DTC, Amazon, TikTok Shop
Brand Impact
Finally prove that brand spend drives business results.
Beam
Know your next best dollar — incremental forecasting
Budget Planner
Budget moves for the best return
Prism
Turns measurement into automated action.
Fospha AI
Chat with your marketing data, anywhere.
Integrations
Connect your platforms with Fospha.
Your ad, commerce, and what's in-between platforms brought together to paint a full-funnel view of what's driving growth.
We're consistently adding new connectors, ad platforms, and sales channels. If you don't see a platform you use, let us know.
An enterprise web and app analytics platform. Fospha uses Adobe Analytics data to connect on-site behaviour with marketing performance across channels. Available through our custom analytics set up.
Live
Analytics
A performance marketing platform specialising in retargeting and prospecting ads across display, social, and email. Helps brands re-engage visitors who didn't convert.
Ad platforms
Ingests sales and order data from Amazon's marketplace to attribute performance across channels for brands selling on Amazon.
Ecommerce/revenue
Amazon's advertising platform to promote products across the marketplace via Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Amazon's demand-side platform for programmatically buying display and video ads on and off Amazon, using Amazon's first-party audience data for targeting.
A product analytics platform used to track user behaviour and engagement. Fospha uses Amplitude data to connect product usage with marketing-driven conversions. Available through our custom analytics set up.
Apple's platform that places ads at the top of App Store search results, reaching users actively searching for relevant apps.
A mobile marketing platform that helps brands acquire and re-engage app users through programmatic advertising across mobile games and apps.
A mobile measurement and attribution platform. For clients with apps, Fospha ingests AppsFlyer data to attribute in-app conversions across channels.
An affiliate marketing network focused on performance-based partnerships, connecting advertisers with publishers who earn commission for driving sales or leads.
An affiliate marketing network connecting advertisers with publishers. Publishers earn commission for driving sales or leads across a wide range of programmes.
One of the largest affiliate marketing networks, enabling advertisers to partner with publishers and influencers on a performance basis to drive traffic and sales.
A digital advertising platform specialising in personalised retargeting, delivering targeted ads to users who've shown interest in products across sites and devices.
See the real impact of your Criteo retail media spend on sales at retailers like Sephora, Ulta, and Target — right alongside your other channels.
If your analytics platform isn't listed, we may be able to support it with a custom analytics set up. Fospha ingests session and order data exported as files on a schedule, supporting the same channel mapping and attribution as a live GA4 connection.
If your ecommerce platform isn't listed, we may be able to support it with a custom ecommerce set up. Fospha ingests order and revenue data exported as files on a schedule, supporting the same attribution as a direct ecommerce integration.
Google's enterprise demand-side platform for programmatic buying of display, video, and connected TV inventory. Part of the Google Marketing Platform suite.
A data-driven marketing platform offering programmatic advertising, loyalty solutions, and audience targeting using first- and third-party data.
A post-purchase survey tool asking “How did you hear about us?” at checkout. Fospha blends Fairing responses with modelled attribution data.
Post-purchase analytics
A leading online advertising platform that displays ads across Google's search engine and partner websites, with a range of targeting and bidding options.
Google's web analytics platform. Fospha ingests GA4 session and event data to support channel mapping, traffic analysis, and cross-referencing with ad spend.
Google's ad management platform to plan, execute, and measure digital campaigns across channels and formats, with centralised management and attribution.
A digital insights platform that automatically captures every user interaction on web and app. Helps brands understand engagement patterns behind conversions. Available through our custom analytics set up.
A partnership management platform covering affiliate, influencer, and B2B partnerships — manage, track, and optimise performance-based partnerships in one place.
A European price comparison and shopping advertising network that helps retailers drive product discovery and traffic through comparison listings and display ads.
A post-purchase survey platform for Shopify brands. Fospha uses KnoCommerce responses to enrich attribution with customer-reported channel data.
A B2B advertising platform for reaching professionals by role, industry, and company. Helps brands drive awareness and demand generation among business audiences.
An open-source ecommerce platform (now Adobe Commerce) popular with mid-market and enterprise retailers. Fospha connects to pull transactional data.
Create targeted ads on Facebook and Instagram, using demographic, behavioural, and interest-based targeting to reach specific user groups.
Displays ads on the Bing search engine and partner websites, offering an alternative reach to Google Ads with typically lower CPCs.
A connected TV (CTV) advertising platform enabling brands to run performance-focused TV ads on streaming services, with digital-style targeting and measurement.
Advertising within ChatGPT — sponsored, clearly labelled placements shown alongside AI-generated answers, reaching users at the point of active research and decision-making.
A partner management platform for affiliate and partnership marketing — recruit, manage, and optimise publisher and influencer relationships at scale.
Promote products through pins and promoted pins, leveraging Pinterest's visual discovery to reach users searching for inspiration in relevant categories.
An audience intelligence and programmatic advertising platform using AI to help brands reach new audiences through real-time behavioural targeting across the open web.
A global digital advertising platform offering affiliate, display, and influencer marketing across an extensive network of publishers and influencers.
A subscription commerce platform used with Shopify. Fospha uses Recharge data to distinguish subscription vs one-off purchases in attribution models.
Promote products through sponsored posts and display ads in specific subreddits, reaching passionate and niche communities with high intent.
An AI-driven programmatic advertising platform specialising in retargeting and prospecting display ads, helping ecommerce brands re-engage past visitors and drive incremental sales across the open web.
An enterprise ecommerce platform used by large retail brands. Fospha connects to pull purchase and customer data.
A multi-brand beauty marketplace and retail media network, letting brands sell directly to Sephora's Beauty Insider community across its e-commerce sites and app. Covers Sephora US online and in-store sales.
The most widely used ecommerce platform. Fospha ingests order and revenue data directly from Shopify to power attribution and measurement.
A creator commerce platform where influencers curate shoppable storefronts and earn commission — used by brands for influencer affiliate marketing.
Create engaging ads between user stories and content, targeting its predominantly young user base with creative and interactive formats.
A programmatic advertising platform specialising in native, display, video, and connected TV ads, known for strong performance across the open web.
A global native advertising and recommendation platform that places sponsored content and ads on major publisher websites. Fospha ingests Taboola click and impression data, modelled under the Display channel, to support attribution
Target's online retail marketplace. Fospha ingests sales and order data to attribute channel performance for brands selling on Target.
Next
A TV advertising platform for streaming and linear TV — plan, buy, and measure TV campaigns with digital-style performance measurement.
An independent demand-side platform for programmatic advertising across display, video, audio, and connected TV, widely used by agencies and brands.
Create short-form video ads in the “For You” feed, reaching a large and diverse audience in an immersive, entertainment-first format.
TikTok's automated campaign type designed to maximise gross merchandise value for TikTok Shop sellers, using AI to optimise ad delivery across placements.
TikTok's native ecommerce feature for selling directly within the app. Fospha ingests TikTok Shop transaction data for attribution.
A European performance marketing and affiliate network connecting advertisers with publishers to drive sales and leads through tracked partnerships.
X's advertising platform offering promoted posts, trends, and accounts to reach users based on interests, keywords, and follower lookalikes.
Ulta's beauty and cosmetics marketplace. Fospha ingests sales and order data to attribute marketing performance for brands selling on Ulta.
A programmatic advertising platform providing access to premium inventory across multiple channels, enabling unified campaigns at scale.
A connected TV advertising platform focused on making CTV accessible for performance marketers, with self-serve tools to run and measure streaming campaigns.
Walmart's online retail marketplace. Fospha ingests sales and order data to attribute channel performance for brands selling on Walmart.
A WordPress-based ecommerce plugin widely used by SMBs. Fospha integrates to ingest order data for measurement and attribution.
