Fospha offers flexible pricing plans based on the specific measurement features you need to scale your business.
$1,500
/ month
Total monthly media spend: $100k–$500k
For scaling teams wanting to build their measurement foundation the right way.
Key features:
Support for one market.
Daily MMM: Includes Channel and campaign type granularity & ad-stock modelling.
Essential Dashboard Suite: Customizable Homepage, Channel Health Check + Model Spotlight
Integrations:
Shopify, Google Analytics, and 100+ marketing channels
Guided Onboarding: Includes a dedicated manager to get you started.
$2,000
+ % of media spend / month
Total monthly media spend: $100k–$1m
For mature brands seeking daily full-funnel measurement across DTC and marketplaces, down to the ad level, with predictive forecasting and planning for incremental growth.
Everything in Lite, plus:
Support for up to three markets.
Advanced Modelling: Ad-level granularity & Post-purchase attribution.
Pro Dashboard Suite: Includes Beam forecasting & full optimization tools.
Integrations
Everything in Lite, plus Magento, WooCommerce, and marketplaces such as Amazon and TikTok Shop
Pro support service: Dedicated customer success, account management, insights and access to exclusive peer community.
Talk to sales
-
Total monthly media spend: $1m+
For mature brands requiring automated optimisation with enterprise-grade forecasting, security, configurable controls, and dedicated support.
Everything in Lite and Pro, plus:
Support for up to five markets.
Advanced MMM Calibration: Calibrate the Core model using external MMM outputs (beta) and offline spend, and inform saturation curves using lift studies (beta).
Prism powers automation by feeding Fospha data into platforms like Smartly for predictive budget optimisation, alongside Spark AI–driven recommendations.
Custom Data Infrastructure: SFTP exports and custom logic.
Integrations
Everything in Pro, plus custom eCommerce integrations and App tracking
Strategic Partnership: Weekly check-ins, QBRs & in-person workshops.
€1,300
/ month
Total monthly media spend: €100–€500k
For scaling teams wanting to build their measurement foundation the right way.
Key features:
Support for one market.
Daily MMM: Includes Channel and campaign type granularity & ad-stock modelling.
Essential Dashboard Suite: Customizable Homepage, Channel Health Check + Model Spotlight
Integrations:
Shopify, Google Analytics, and 100+ marketing channels
Guided Onboarding: Includes a dedicated manager to get you started.
€1,800
+ % of media spend / month
Total monthly media spend: €100k–€1m
For mature brands seeking daily full-funnel measurement across DTC and marketplaces, down to the ad level, with predictive forecasting and planning for incremental growth.
Everything in Lite, plus:
Support for up to three markets.
Advanced Modelling: Ad-level granularity & Post-purchase attribution.
Pro Dashboard Suite: Includes Beam forecasting & full optimization tools.
Integrations
Everything in Lite, plus Magento, WooCommerce, and marketplaces such as Amazon and TikTok Shop
Pro support service: Dedicated customer success, account management, insights and access to exclusive peer community.
Talk to sales
-
Total monthly media spend: €1m+
For mature brands requiring automated optimisation with enterprise-grade forecasting, security, configurable controls, and dedicated support.
Everything in Lite and Pro, plus:
Support for up to five markets.
Advanced MMM Calibration: Calibrate the Core model using external MMM outputs (beta) and offline spend, and inform saturation curves using lift studies (beta).
Prism powers automation by feeding Fospha data into platforms like Smartly for predictive budget optimisation, alongside Spark AI–driven recommendations.
Custom Data Infrastructure: SFTP exports and custom logic.
Integrations
Everything in Pro, plus custom eCommerce integrations and App tracking
Strategic Partnership: Weekly check-ins, QBRs & in-person workshops.
£1,200
/ month
Total monthly media spend: £100–£500k
For scaling teams wanting to build their measurement foundation the right way.
Key features:
Support for one market.
Daily MMM: Includes Channel and campaign type granularity & ad-stock modelling.
Essential Dashboard Suite: Customizable Homepage, Channel Health Check + Model Spotlight
Integrations:
Including Shopify, Google Analytics & major marketing channels.
Guided Onboarding: Includes a dedicated manager to get you started.
£1,600
+ % of media spend / month
Total monthly media spend: £100k–£1m
For mature brands seeking daily full-funnel measurement across DTC and marketplaces, down to the ad level, with predictive forecasting and planning for incremental growth.
Everything in Lite, plus:
Support for up to three markets.
Advanced Modelling: Ad-level granularity & Post-purchase attribution.
Pro Dashboard Suite: Includes Beam forecasting & full optimization tools.
Integrations
Everything in Lite, plus Magento, WooCommerce, and marketplaces such as Amazon and TikTok Shop
Pro support service: Dedicated customer success, account management, insights and access to exclusive peer community.
Talk to sales
-
Total monthly media spend: £1m+
For mature brands requiring automated optimisation with enterprise-grade forecasting, security, configurable controls, and dedicated support.
Everything in Lite and Pro, plus:
Support for up to five markets.
Advanced MMM Calibration: Calibrate the Core model using external MMM outputs (beta) and offline spend, and inform saturation curves using lift studies (beta).
Prism powers automation by feeding Fospha data into platforms like Smartly for predictive budget optimisation, alongside Spark AI–driven recommendations.
Custom Data Infrastructure: SFTP exports and custom logic.
Integrations
Everything in Pro, plus custom eCommerce integrations and App tracking
Strategic Partnership: Weekly check-ins, QBRs & in-person workshops.
| Lite | Pro | Enterprise | |
|---|---|---|---|
| Model Scope | Full-funnel foundation via actionable MMM SaaS. | Granular modeling rigor. | Unified operational layer for existing MMMs. |
| Operational Speed | Immediate measurement usable from day one. | Daily planning, forecasting, and reallocation. | Long-term measurement turned into daily execution. |
| Primary Goal | Gain investment clarity on demand and revenue. | Scale channels driving incremental growth. | Single, trusted view across all channels and destinations. |
| Pricing | |||
| Monthly Cost | $1,500 | $2,000 + % of media spend | Talk to Sales |
| Total Monthly Media Spend | $100k - $500k | $100k - $1m | $1m+ |
| Get started | Get started | Talk to sales | |
| Modelling | |||
| Daily MMM | ✔ | ✔ | ✔ |
| Data Granularity Level | Channel & Campaign Type (i.e. Google PMAX, PPC Brand, Display) | Ad (i.e. Creative Optimisation) | Ad (i.e. Creative Optimisation) |
| Ad-stock | ✔ | ✔ | ✔ |
| Reconciliation | ✔ | ✔ | ✔ |
| Share of Spend Adjustment (SoSa) | ✔ | ✔ | ✔ |
| Post-Purchase Attribution | — | ✔ | ✔ |
| Incrementality & Lift Calibration | — | — | ✔ |
| Offline Spend Calibration | — | — | ✔ |
| Dashboards | |||
| Customizable Homepage | ✔ | ✔ | ✔ |
| Channel Health Check | ✔ | ✔ | ✔ |
| Model Spotlight (incl. Attribution Comparison) | ✔ | ✔ | ✔ |
| Beam: Incremental Forecasting | — | ✔ | ✔ |
| Glow: Brand Measurement | — | — | ✔ |
| Data Exports | — | — | ✔ |
| Integrations | |||
| Marketing Channels | Fospha Marketing Integrations | Fospha Marketing Integrations | Fospha Marketing Integrations |
| eCommerce Platforms | Shopify | + WooCommerce, Salesforce, Magento | + Custom eCommerce platform |
| Sales Channels | Website | + TikTok Shop, Amazon | + App |
| Web Analytics | GA | GA | GA, Adobe |
| Automation | |||
| Prism Powering Automation | — | Manual Buget Optimization | Automated Budget Optimization via Smartly's PBA |
| Spark Automated Optimization Recommendations | — | — | ✔ |
| Support | |||
| Onboarding | Designated Measurement Expert | Designated Measurement Expert | Designated Measurement Expert |
| Dedicated Support | Email-based | Dedicated Success Manager | Weekly Check-ins & QBRs |
| Community Access | Knowledge Base | Retail Networking Group | Retail Networking Group |
| Lite | Pro | Enterprise | |
|---|---|---|---|
| Model Scope | Full-funnel foundation via actionable MMM SaaS. | Granular modeling rigor. | Unified operational layer for existing MMMs. |
| Operational Speed | Immediate measurement usable from day one. | Daily planning, forecasting, and reallocation. | Long-term measurement turned into daily execution. |
| Primary Goal | Gain investment clarity on demand and revenue. | Scale channels driving incremental growth. | Single, trusted view across all channels and destinations. |
| Pricing | |||
| Monthly Cost | €1,300 | €1,800 + % of media spend | Talk to Sales |
| Total Monthly Media Spend | €100k - €500k | €100k - €1m | €1m+ |
| Get started | Get started | Talk to sales | |
| Modelling | |||
| Daily MMM | ✔ | ✔ | ✔ |
| Data Granularity Level | Channel & Campaign Type (i.e. Google PMAX, PPC Brand, Display) | Ad (i.e. Creative Optimisation) | Ad (i.e. Creative Optimisation) |
| Ad-stock | ✔ | ✔ | ✔ |
| Reconciliation | ✔ | ✔ | ✔ |
| Share of Spend Adjustment (SoSa) | ✔ | ✔ | ✔ |
| Post-Purchase Attribution | — | ✔ | ✔ |
| Incrementality & Lift Calibration | — | — | ✔ |
| Offline Spend Calibration | — | — | ✔ |
| Dashboards | |||
| Customizable Homepage | ✔ | ✔ | ✔ |
| Channel Health Check | ✔ | ✔ | ✔ |
| Model Spotlight (incl. Attribution Comparison) | ✔ | ✔ | ✔ |
| Beam: Incremental Forecasting | — | ✔ | ✔ |
| Glow: Brand Measurement | — | — | ✔ |
| Data Exports | — | — | ✔ |
| Integrations | |||
| Marketing Channels | Fospha Marketing Integrations | Fospha Marketing Integrations | Fospha Marketing Integrations |
| eCommerce Platforms | Shopify | + WooCommerce, Salesforce, Magento | + Custom eCommerce platform |
| Sales Channels | Website | + TikTok Shop, Amazon | + App |
| Web Analytics | GA | GA | GA, Adobe |
| Automation | |||
| Prism Powering Automation | — | Manual Buget Optimization | Automated Budget Optimization via Smartly's PBA |
| Spark Automated Optimization Recommendations | — | — | ✔ |
| Support | |||
| Onboarding | Designated Measurement Expert | Designated Measurement Expert | Designated Measurement Expert |
| Dedicated Support | Email-based | Dedicated Success Manager | Weekly Check-ins & QBRs |
| Community Access | Knowledge Base | Retail Networking Group | Retail Networking Group |
| Lite | Pro | Enterprise | |
|---|---|---|---|
| Model Scope | Full-funnel foundation via actionable MMM SaaS. | Granular modeling rigor. | Unified operational layer for existing MMMs. |
| Operational Speed | Immediate measurement usable from day one. | Daily planning, forecasting, and reallocation. | Long-term measurement turned into daily execution. |
| Primary Goal | Gain investment clarity on demand and revenue. | Scale channels driving incremental growth. | Single, trusted view across all channels and destinations. |
| Pricing | |||
| Monthly Cost | £1,200 | £1,600 + % of media spend | Talk to Sales |
| Total Monthly Media Spend | £100k - £500k | £100k - £1m | £1m+ |
| Get started | Get started | Talk to sales | |
| Modelling | |||
| Daily MMM | ✔ | ✔ | ✔ |
| Data Granularity Level | Channel & Campaign Type (i.e. Google PMAX, PPC Brand, Display) | Ad (i.e. Creative Optimisation) | Ad (i.e. Creative Optimisation) |
| Ad-stock | ✔ | ✔ | ✔ |
| Reconciliation | ✔ | ✔ | ✔ |
| Share of Spend Adjustment (SoSa) | ✔ | ✔ | ✔ |
| Post-Purchase Attribution | — | ✔ | ✔ |
| Incrementality & Lift Calibration | — | — | ✔ |
| Offline Spend Calibration | — | — | ✔ |
| Dashboards | |||
| Customizable Homepage | ✔ | ✔ | ✔ |
| Channel Health Check | ✔ | ✔ | ✔ |
| Model Spotlight (incl. Attribution Comparison) | ✔ | ✔ | ✔ |
| Beam: Incremental Forecasting | — | ✔ | ✔ |
| Glow: Brand Measurement | — | — | ✔ |
| Data Exports | — | — | ✔ |
| Integrations | |||
| Marketing Channels | Fospha Marketing Integrations | Fospha Marketing Integrations | Fospha Marketing Integrations |
| eCommerce Platforms | Shopify | + WooCommerce, Salesforce, Magento | + Custom eCommerce platform |
| Sales Channels | Website | + TikTok Shop, Amazon | + App |
| Web Analytics | GA | GA | GA, Adobe |
| Automation | |||
| Prism Powering Automation | — | Manual Buget Optimization | Automated Budget Optimization via Smartly's PBA |
| Spark Automated Optimization Recommendations | — | — | ✔ |
| Support | |||
| Onboarding | Designated Measurement Expert | Designated Measurement Expert | Designated Measurement Expert |
| Dedicated Support | Email-based | Dedicated Success Manager | Weekly Check-ins & QBRs |
| Community Access | Knowledge Base | Retail Networking Group | Retail Networking Group |
Getting started with Fospha is quick and painless—most of our clients are up and running in less than 28 days with minimal effort.
All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed!
Here's how it works:
- Initial Setup (about 3 hours): We'll help you connect your data through our easy-to-use onboarding portal.
- Data Validation (1-2 weeks): We'll verify your connections while you review initial insights for accuracy.
- Go-Live (by Day 28): You're all set! Full platform access with 24 months of historical data immediately available.
Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities
Fospha delivers the fastest time-to-value in marketing measurement, with most clients fully live in under 28 days.
Your onboarding timeline:
- Setup (3 hours): Connect your ad platforms, GA4, and eCommerce data via our easy-to-use Onboarding Portal.
- Data Validation (1-2 weeks): We reconcile and verify your data for accuracy, ensuring seamless measurement.
- Go-Live (by Day 28): Access 24 months of historical data from day one and start optimizing your performance immediately.
We take accuracy seriously—our model undergoes daily quality checks to ensure reliable, fair attribution you can trust. Here's how we ensure accuracy:
- Data Validation First: Before anything enters our model, we verify your tracking is consistent across platforms, identify any gaps between channels, and run daily checks to confirm outputs align with expected patterns.
- Historical Back-Testing: We prove our value by showing how our model would have accurately predicted your past performance trends—giving you confidence our recommendations are reliable.
- Outlier Capping: During major sales events like Black Friday, ad platforms typically over-claim credit. Our system automatically adjusts the outputs on high-traffic days to maintain a fair picture of what's really driving results.
Yes—Fospha is built for privacy-first measurement, today and in the future.
For 10+ years, we've led the shift away from pixel-based tracking—building our solution to meet global privacy standards like GDPR, CCPA, and iOS14+, and preparing for changes like Google’s Privacy Sandbox.
Here’s how we do it:
- No third-party cookies or user-level tracking: Our model doesn’t rely on personal identifiers or outdated tracking methods
- Privacy-first by design: Fospha combines ML Attribution with Daily MMM to restore visibility lost to privacy changes—without compromising compliance
- Proven compliance: Trusted by global brands across the US, UK, and EU, Fospha meets the highest privacy standards
Fospha uniquely combines the best of both worlds by unifying ML-enriched attribution with Daily MMM—something our competitors simply don't offer.
While traditional MTA misses upper-funnel impact due to signal loss, and traditional MMM lacks the speed and granularity for tactical decisions, we deliver:
- The granular, ad-level insights of attribution for tactical optimization
- The predictive power and full-funnel visibility of MMM to fairly credit both demand generation and capture channels
Our unified approach, refined through 10+ years of working with hundreds of brands, corrects the common attribution bias toward last-touch channels while properly valuing your entire marketing funnel—from awareness to conversion.
Fospha measures your entire marketing funnel—from brand awareness to conversions—giving every channel fair credit using privacy-safe, full-funnel measurement.
We cover everything that drives growth—across web, app, and Amazon—and unify it into a single, unbiased view.
What sets us apart:
- Halo Effect: Reveal how Meta, TikTok, and Google ads drive sales on Amazon—with unified ROAS across DTC and marketplace
- TikTok Shop: Track in-app and on-site purchases together, giving you full visibility into TikTok performance beyond what Google Analytics can capture
- App Sales: We model app and web sales separately to reflect how customers behave on each platform
With Fospha, you measure what matters—no blind spots, no wasted budget, just smarter growth.