Direct-to-Consumer (DTC) brands are finding it harder than ever to achieve scale through paid ads.
Costs are up, and it's hard to see performance on impressions-led channels like Meta, TikTok and YouTube.
And cookie deprecation and further privacy legislation is only going to make things worse.
World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels.
Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view.
Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day.
From day 1, Fospha took the time to understand our business and our customers, ensuring that we have the confidence to reallocate our spend across channels and drive new customer growth.
Fospha provide us with a view of our customers before they become customers. The customer level journey data we receive from Fospha is an incredibly valuable source of intellectual property that allows us to interpret behavior and marketing interaction before a customer signs up with us.
On a personal level, Fospha are the nicest supplier I have ever worked with.
After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha gave us the most sophisticated attribution model I've ever worked with, and was particularly helpful for making big decisions about our ATL channels.
Fospha's product contains the reporting I've been aiming for my whole career.
