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SPOKE octopus energy HUEL Wild CUUP

Since iOS 14, 60% of DTC revenue is wrongly attributed

Great decision-making is the key to Direct-to-Consumer growth. Fospha unlocks visibility of Paid Social and digital performance throughout the funnel so you can spend your budgets with confidence.

The Problem


Direct-to-Consumer (DTC) brands are finding it harder than ever to achieve scale through paid ads.

Costs are up, and it's hard to see performance on impressions-led channels like Meta, TikTok and YouTube.

And cookie deprecation and further privacy legislation is only going to make things worse.

The Solution


World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels.

Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view.

Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day.

Revenue growth without sacrificing CAC or ROAS

Direct-To-Consumer brands using Fospha for measurement achieve rapid and sustainable growth through customer acquisition and retention.

  • +75%

    Spend Growth

  • +33%

    Return on Advertising Spend

  • -9%

    Customer Acquisition Cost

Fospha average client performance Q4 2021 YoY

From day 1, Fospha took the time to understand our business and our customers, ensuring that we have the confidence to reallocate our spend across channels and drive new customer growth.

Rachel Ha, Head of Commercial

Fospha provide us with a view of our customers before they become customers. The customer level journey data we receive from Fospha is an incredibly valuable source of intellectual property that allows us to interpret behavior and marketing interaction before a customer signs up with us.

Max McShane, Head of Digital

On a personal level, Fospha are the nicest supplier I have ever worked with.

Caitlin Chalmers, Senior Growth Strategist

After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha gave us the most sophisticated attribution model I've ever worked with, and was particularly helpful for making big decisions about our ATL channels.

Jake Higgins, VP Growth

Fospha's product contains the reporting I've been aiming for my whole career.

Karthik Paramasivam, VP Growth