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FAQs

What does the Fospha onboarding process look like?

Getting started with Fospha is quick and painless—most of our clients are up and running in less than 28 days with minimal effort.

All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed!

Here's how it works:

- Initial Setup (about 3 hours): We'll help you connect your data through our easy-to-use onboarding portal.

- Data Validation (1-2 weeks): We'll verify your connections while you review initial insights for accuracy.

- Go-Live (by Day 28): You're all set! Full platform access with 24 months of historical data immediately available.

Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities

How long does it take to get started with Fospha?

Fospha delivers the fastest time-to-value in marketing measurement, with most clients fully live in under 28 days.

Your onboarding timeline:

- Setup (3 hours): Connect your ad platforms, GA4, and eCommerce data via our easy-to-use Onboarding Portal.

- Data Validation (1-2 weeks): We reconcile and verify your data for accuracy, ensuring seamless measurement.

- Go-Live (by Day 28): Access 24 months of historical data from day one and start optimizing your performance immediately.

How do I know your model is accurate?

We take accuracy seriously—our model undergoes daily quality checks to ensure reliable, fair attribution you can trust. Here's how we ensure accuracy:

- Data Validation First: Before anything enters our model, we verify your tracking is consistent across platforms, identify any gaps between channels, and run daily checks to confirm outputs align with expected patterns.

- Historical Back-Testing: We prove our value by showing how our model would have accurately predicted your past performance trends—giving you confidence our recommendations are reliable.

- Outlier Capping: During major sales events like Black Friday, ad platforms typically over-claim credit. Our system automatically adjusts the outputs on high-traffic days to maintain a fair picture of what's really driving results.

Is Fospha privacy safe?

Yes—Fospha is built for privacy-first measurement, today and in the future.

For 10+ years, we've led the shift away from pixel-based tracking—building our solution to meet global privacy standards like GDPR, CCPA, and iOS14+, and preparing for changes like Google’s Privacy Sandbox.

Here’s how we do it:

- No third-party cookies or user-level tracking: Our model doesn’t rely on personal identifiers or outdated tracking methods

- Privacy-first by design: Fospha combines ML Attribution with Daily MMM to restore visibility lost to privacy changes—without compromising compliance

- Proven compliance: Trusted by global brands across the US, UK, and EU, Fospha meets the highest privacy standards

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?

Fospha uniquely combines the best of both worlds by unifying ML-enriched attribution with Daily MMM—something our competitors simply don't offer.

While traditional MTA misses upper-funnel impact due to signal loss, and traditional MMM lacks the speed and granularity for tactical decisions, we deliver:

- The granular, ad-level insights of attribution for tactical optimization

- The predictive power and full-funnel visibility of MMM to fairly credit both demand generation and capture channels

Our unified approach, refined through 10+ years of working with hundreds of brands, corrects the common attribution bias toward last-touch channels while properly valuing your entire marketing funnel—from awareness to conversion.

Which channels does Fospha measure?

Fospha measures your entire marketing funnel—from brand awareness to conversions—giving every channel fair credit using privacy-safe, full-funnel measurement.

We cover everything that drives growth—across web, app, and Amazon—and unify it into a single, unbiased view.

What sets us apart:

- Halo Effect: Reveal how Meta, TikTok, and Google ads drive sales on Amazon—with unified ROAS across DTC and marketplace

- TikTok Shop: Track in-app and on-site purchases together, giving you full visibility into TikTok performance beyond what Google Analytics can capture

- App Sales: We model app and web sales separately to reflect how customers behave on each platform

With Fospha, you measure what matters—no blind spots, no wasted budget, just smarter growth.

Ready to Measure the Full Funnel and Grow?

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