What does the Fospha onboarding process look like?

Most of our clients are up and running in less than 28 days. All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed. The process includes Initial Setup (about 3 hours), Data Validation (1-2 weeks), and Go-Live (by Day 28). Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities.

How long does it take to get started with Fospha?

Fospha offers the fastest time-to-value in marketing measurement. Setup takes about 3 hours, Data Validation takes 1-2 weeks, and you can Go-Live by Day 28.

How do I know your model is accurate?

Our model undergoes daily quality checks including Data Validation First, Historical Back-Testing, and Outlier Capping to ensure accuracy.

Is Fospha privacy safe?

Fospha is built for privacy-first measurement and meets global privacy standards. We use no third-party cookies or user-level tracking, are privacy-first by design, and have proven compliance.

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?

Fospha unifies ML-enriched attribution with Daily MMM, providing the granular, ad-level insights of attribution with the predictive power and full-funnel visibility of MMM. This corrects the common attribution bias toward last-touch channels while properly valuing your entire marketing funnel.

Which channels does Fospha measure?

Fospha measures your entire marketing funnel, covering everything that drives growth including Halo Effect, TikTok Shop, and App Sales.

How soon will I see value from Fospha?

Immediately. Performance Marketers & Growth Teams can stop wasted spend and scale smarter using Spend Strategist to forecast ROAS, conversions, and revenue. Marketing & Finance Leaders get confident, bias-free reporting and smarter budget decisions from Day 1.

Powered by Halo

Unified measurement for every marketplace

Halo captures sales across DTC, Amazon and TikTok Shop, aligning teams with consistent cross-platform reporting to drive the best business outcomes.

What is Halo?

Halo measures the full impact of your marketing, making cross-channel halo effects visible, measurable, and actionable.

TESTIMONIALS

What Companies Who Put People First Say About Us

Everyone deserves a workplace where they can feel and perform at their best. We’re here to make that a reality —from onboarding to long-term success.

Request a Demo

"Fospha gave us the data confidence we needed. For the first time, we could clearly see how our TikTok Shop spend was influencing performance across our business."

Phoebe Powell

Paid Social Strategist

"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."

Calvin Lammers

SVP Digital & Media

"Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think."

Jon Grail

Director of Growth

“We knew Snapchat had value but we couldn’t really prove it. With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels.”

Sean Carpenter

Head of Digital Marketing

"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."

Jamie Degiorgio

Head of Performance Marketing

"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."

Dan Sava

Founder

“Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube. It helps us clearly connect media spend to business outcomes, and that clarity plays a part in helping unlock investment and confidence across the business.”

Elvis Mugera

Paid Media Lead, River Island

“Fospha has been a game changer for understanding how our paid media channels are performing.”

Will Wilkie

Senior Digital Marketing Manager

Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."

Luke Jonas

Co-Founder

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

Olly Hudson

CMO

"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."

Ollie Scheers

CTO

Cross-channel halo effects, quantified

See how paid media drives growth beyond your website - every day, not just a one-off experiment.

Unified metrics to unify teams

Replace fragmented reporting with a single source of truth. Halo provides unified metrics to help de-silo and align teams on what’s driving total business impact.

Marketplace and DTC performance side-by-side

Get a clear, joined-up view of performance across every channel, so you can optimize spend across the full funnel and scale what’s driving growth.

How Halo works

Halo’s unified measurement framework connects DTC and marketplace performance in a single model - aligning teams with consistent, cross-platform reporting to drive better business outcomes.

Build a unified marketplace view

We combine your marketplace sales and advertising data to model total performance across both paid and organic activity.

This establishes a verified baseline for marketplace growth measurement.

Distinguish paid from organic impact

Our daily click-based measurement compares ad-level data with marketplace reports to estimate the share of revenue driven by sponsored versus organic listings - producing a balanced, transparent view of efficiency.

Quantify external media influence

Halo’s model then measures how wider paid media - such as Meta, TikTok, or YouTube - contributes to additional marketplace sales.

The results are integrated into Fospha’s daily impression measurement to reveal the full-funnel effect of your media mix on marketplace performance.

Use Halo for

Unify cross-team reporting

Bring your DTC, Amazon, and TikTok Shop data into one trusted model that captures the total impact of your marketing - every day.

Prove and optimize cross-channel halo effects

See how Meta, TikTok, Google and Snap ads influence both DTC and marketplace sales - revealing the halo effects that other tools miss.

Eliminate siloed reporting across teams

Empower teams with a unified, actionable view over cross-platform performance so you can make decisions smarter and faster.

Ready to unify your DTC and marketplace measurement?

Book a demo

Leading brands use Halo

By connecting ad spend to sales everywhere your customers convert, Halo delivers Unified ROAS so every team can optimize from one trusted source of truth.

Beam

“

Halo really helps with campaign planning and budget choices. It fills a massive data gap, and now we can better plan for every sales channel, including Amazon.

Calvin Lamers

SVP Of Digital Media