Juvenon: Revealing 4.6X more value with Unified measurement
Juvenon, a fast-growing health supplements brand, faced a familiar challenge: pixel measurement pushed spend to the bottom funnel, while the true impact of brand and demand generation went unseen. Without visibility into Amazon's halo effects, investment in upper-funnel channels felt risky - and growth stalled.
The Challenge
Juvenon were initially relying on pixel-based measurement from fragmented sources (ad platform, GA, MTA), which constantly left them without visibility on the full impact of their upper-funnel activity.
They suspected upper-funnel spend was also fueling Amazon growth, but were held back from investing due to pixel measurement’s inability to show omnichannel halo effects. As a result, the Juvenon team defaulted to lower-funnel spend, investing only where revenue impact felt certain.
.svg)
The Solution
Juvenon partnered with Fospha to move beyond pixel reporting and gain a unified view over their marketing impact - across both their DTC site and Amazon sales.
This full-funnel view was particularly transformative for upper-funnel channels like TikTok, Demand Gen, and Applovin, where Last Click undervalued ROAS by 4.6X on average.
Fospha also revealed sources of this gap:
- Pixel reporting under-credited DTC performance by 2.9X.
- Excluding Amazon sales added a further 1.6X undervaluation.
By unifying DTC and marketplace revenue, Fospha surfaced the true value of Juvenon’s upper-funnel investment, giving them the confidence to scale.
How they did it
Scaling TikTok was the first opportunity for Juvenon. Fospha’s Unified ROAS showed returns 9X higher than what pixel-based measurement was showing - clearly indicating a major untapped driver of growth.
To validate scale potential, Juvenon used Fospha’s incremental forecasting tool, Beam, which demonstrated they could grow TikTok spend while maintaining efficiency. Benchmarking data further confirmed they were underinvesting in upper-funnel media - a common outcome for brands moving beyond MTA or pixel-based tracking.
After scaling and seeing that the results aligned with Fospha’s predictions, Juvenon had the confidence to scale upper-funnel activity across the board. As they went from strength to strength, they adopted Fospha as their source of truth for setting budgets and guiding channel strategy.
The Results
Juvenon had the confidence to lean into their upper-funnel channels, scaling them significantly to 28% SoW (up from 2.8% in 2024).
Leveraging Smart+, TikTok’s automated product designed to enhance efficiency at scale, they delivered the same unified efficiency as their manual campaigns at almost 10X the scale they had reached before.
AppLovin and Demand Gen were also fantastic additions to their channel mix, delivering value ($200k revenue growth) that the team could not see previously.
The overall results were fantastic: they saw QoQ unified revenue growth of 18%, while their YoY new customer acquisition efficiency improved by 20%.
The Bottom Line
Fospha’s full-funnel measurement helped reveal Juvenon’s hidden growth. Unified ROAS showed the true value of TikTok, Demand Gen, and AppLovin - channels Last Click was under-rediting.
With Fospha as their source of truth, the Juvenon team are empowered to spend with confidence across the funnel, knowing every dollar is measured against its true business impact.
The results:
.jpg)
.png)
