What does the Fospha onboarding process look like?

Most of our clients are up and running in less than 28 days. All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed. The process includes Initial Setup (about 3 hours), Data Validation (1-2 weeks), and Go-Live (by Day 28). Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities.

How long does it take to get started with Fospha?

Fospha offers the fastest time-to-value in marketing measurement. Setup takes 3 hours, Data Validation takes 1-2 weeks, and Go-Live happens by Day 28.

How do I know your model is accurate?

Our model undergoes daily quality checks including Data Validation First, Historical Back-Testing, and Outlier Capping to ensure accuracy and reliability.

Is Fospha privacy safe?

Fospha is built for privacy-first measurement and meets global privacy standards. We use no third-party cookies or user-level tracking, are privacy-first by design, and have proven compliance with privacy regulations.

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?

Fospha unifies ML-enriched attribution with Daily MMM, combining the granular, ad-level insights of attribution with the predictive power and full-funnel visibility of MMM. This corrects the common attribution bias toward last-touch channels while properly valuing your entire marketing funnel.

Which channels does Fospha measure?

Fospha measures your entire marketing funnel. We cover everything that drives growth including Halo Effect, TikTok Shop, and App Sales.

How soon will I see value from Fospha?

Immediately. Teams benefit from Fospha from Day 1. Performance Marketers can stop wasted spend and scale smarter using Spend Strategist to forecast ROAS, conversions, and revenue. Marketing and Finance Leaders get confident, bias-free reporting and smarter budget decisions with daily, MMM-powered insights.

Powered by Beam

Forecast growth with confidence

Beam reveals the true incremental value of every dollar you spend - so you can scale where growth remains and cut back where it’s saturated.

What is Beam?

Statistically rigorous forecasting that cuts waste and focuses spend on channels with the highest incremental growth potential. Powered by Bayesian modeling and back-tested for trust.

Daily saturation curves

Daily scenario planning and forecasting refreshed every day - no waiting, no outdated insights.

Stay ahead of saturation and act on the freshest view of where your channels still have headroom.

Built-in causality

Beam’s Bayesian modeling delivers causal insights that go beyond correlation - get back clear, actionable guidance your team can use every day.

Back-tested for trust

Beam merges cross-channel MMM inputs into one reliable source of truth - validated with back-testing and soon calibrated with experiments.

How Beam works

Beam uses Bayesian modeling and Fospha’s full-funnel MMM data to deliver statistically rigorous forecasts that predict the next best dollar to spend.

Fospha-validated outputs

Beam forecasts are powered by Fospha’s complete cross-channel dataset - not platform-reported clicks - ensuring every prediction reflects true marketing impact.

Modeling saturation curves

Beam maps diminishing returns for each channel, revealing when growth starts to flatten and how far you can scale before efficiency drops.

Bayesian forecasting & validation

Thousands of Bayesian simulations predict future performance, adapting automatically to new data, seasonality, and platform shifts, so your forecasts stay reliable, every day.

Use Beam for

Forecast & plan

Forecast where to invest next. Beam’s refreshed saturation curves identify when channels are nearing their limit and where your next growth opportunity lies.

Identify where to test next

Beam isolates the true, incremental impact of every dollar spent - so you can rank tests by expected lift and cost, focusinf on the ones that pay back fastest.