What does the Fospha onboarding process look like?

Most of our clients are up and running in less than 28 days. All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed. The process includes Initial Setup (about 3 hours), Data Validation (1-2 weeks), and Go-Live (by Day 28). Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities.

How long does it take to get started with Fospha?

Fospha offers the fastest time-to-value in marketing measurement. Setup takes 3 hours, Data Validation takes 1-2 weeks, and Go-Live happens by Day 28.

How do I know your model is accurate?

Our model undergoes daily quality checks including Data Validation First, Historical Back-Testing, and Outlier Capping to ensure accuracy.

Is Fospha privacy safe?

Fospha is built for privacy-first measurement, meeting global privacy standards. We use no third-party cookies or user-level tracking, are privacy-first by design, and have proven compliance.

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?

Fospha unifies ML-enriched attribution with Daily MMM, combining the granular, ad-level insights with the predictive power and full-funnel visibility of MMM. This corrects the common attribution bias toward last-touch channels while properly valuing your entire marketing funnel.

Which channels does Fospha measure?

Fospha measures your entire marketing funnel. We cover everything that drives growth including Halo Effect, TikTok Shop, and App Sales.

How soon will I see value from Fospha?

Immediately. For Performance Marketers & Growth Teams, you can stop wasted spend & scale smarter, and optimize within & across channels. For Marketing & Finance Leaders, you get confident, bias-free reporting, smarter budget decisions, and see the full impact of marketing. No blind spots, no wasted budget—just better decisions from Day 1.

Powered by Core

Daily, ad-level measurement you can act on

Core measures daily, cross-channel performance down to the ad level - giving teams a trusted view for reporting, optimization and planning.

What is Core?

The most actionable full-funnel Media Mix Model (MMM) that quantifies the impact of every impression, view, and click down to the ad level.

Truly full-funnel and cross-channel

See the full-funnel impact of every channel across Paid Social, video, and display, and replace siloed and biased reporting with one unified view.

Daily actionable outputs

While traditional MMMs update quarterly, Core delivers modelled outputs every 24 hours, so you can operationalize daily across the business with high-frequency measurement.

Ad-level granularity

Core's ad-level actionability provides granular measurement showing what's really working at the creative level.

How Core works

Unlike traditional MMM tools, Core delivers strategic insights daily - built to be operationalized across the business and for automation.

Built for modern measurement

Core’s daily Bayesian MMM measures true upper-funnel impact - capturing the performance MTA can’t - for consistent, like-for-like channel comparisons.

Ensemble-powered precision

Core combines deterministic, correlative and causal models to solve different measurement challenges and uncover real incremental performance.

Retrained, daily

The model updates every day with live data on promotions, offline marketing and market shifts - keeping outputs aligned with reality.

Transparent by design

Every validation metric and model layer is visible in-platform, helping you verify accuracy and build trust internally.

Use Core for

Full-Funnel visibility

Turn every impression, view, and click into measurable impact.

Built on Fospha’s Bayesian MMM, Core measures the total impact of Meta, TikTok, and YouTube across the full funnel - including lag effects and offline calibration.

Daily measurement

While traditional MMMs update quarterly, Core delivers fresh, modelled insights every day, balancing speed, scope and rigour so you can act with confidence.

Granular ad-level insights

See what truly drives growth.

Drill down to ad and creative performance with Bayesian precision, turning high-level MMM outputs into daily, actionable optimization.

Ready to measure the full funnel and grow?

Book a demo

Leading brands use Core

Core’s full-funnel measurement helps marketers optimize from channel down to ad-level, in order to maximize today’s demand while investing in tomorrow’s.

Beam

“

Before Core, we were stuck in short-term measurement cycles. We couldn’t prove the revenue impact of the budget we were already allocating to upper-funnel campaigns, let alone ask for more.

Kelly Robinson

Head of Paid Media