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What is Core?
Core provides daily, unified, cross-channel performance measurement and enables granular optimization from channel down to ad level.
Leading impression measurement
Legacy attribution models like Last Click only capture the final touchpoint, missing the impressions and views that build demand and influence purchase decisions. Marketers need full-funnel measurement that quantifies the impact of every impression, view, and click to maximize today’s demand while investing in tomorrow’s.
Our daily MMM provides a comprehensive solution that captures the true full-funnel impact of every impression, view and click down to the ad level.
This delivers a unified cross-channel view enabling confident budget decisions that maximize both immediate returns and long-term brand value.
Actionable, every day
Marketing is shifting at an unprecedented pace, and without daily measurement that balances speed, scope and rigor, brands miss the critical opportunities that drive growth.
Unlike standard MMM tools, Fospha data is both high-frequency and granular down to the ad-level.
Our measurement can be operationalized daily across the business, seamlessly integrating with your whole stack for automation.
Reporting: Unite Teams with Actionable Insights
Good decisions need strong reporting. Fospha delivers real-time, AI-powered insights that break down silos, align marketing with business goals, and ensure every decision is data-driven.
No more disconnected data. No more misaligned strategies. Just clear, actionable insights that empower marketing, finance, and leadership teams to move faster and work smarter.
Forecasting: Spend Smarter, Grow Faster
Never waste another dollar. Never miss another growth opportunity. Fospha’s Spend Strategist delivers AI-powered marketing spend forecasts, showing:
Predicted revenue at different spend levels
Risk-adjusted scenarios for peak periods
Clear, data-backed budget recommendations
With Fospha, brands can forecast with confidence, model best and worst-case scenarios, and make proactive investment decisions to take your business to the next level growth.
Incrementality: Master the Test & Learn Loop with Dedicated Experts
Essential, yet often riddled with challenges—from setup complexities to results analysis and iteration. We help clients:
Identify Testing Opportunities & Forecasted Results
Set Up a Robust Hypothesis & Testing Methodology
Execute Tests with Ad Platform Partners
Analyze Findings with Dedicated Measurement Specialists
Implement Learnings for Continuous Improvement
Fospha cuts through the complexity of incrementality testing. We empower you to identify opportunities, measure accurately, and extract actionable insights that fuel profitable growth.
How Brands Grow
Full-Funnel With Fospha
Fospha helps brands:
Generate and capture demand efficiently
Case Study
How LuisaViaRoma Improved Cross-Channel CPA with TikTok
Learn More
42%
decrease in blended CPA
Invest full-funnel
Case Study
Cracking the growth code: How MagBak boosted revenue by 40% with Fospha
Learn More
+40%
blended revenue YoY
Proprietary Bayesian MMM Built on 10+ Years of Scientific R&D
Measurement built for modern marketers, solving the jobs traditional MTA and MMM can’t.
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Don't just take our word for it
With year-on-year data from day one, world-class customer support, and market-leading measurement, Fospha is loved by hundreds of leading brands.
Read our clients’ success stories
"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."
Ollie Scheers
CTO
"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
Garrett Mullenix
Growth Marketing Manager
"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."
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Olly Hudson
CMO
“Fospha's insights into attributed performance results have been invaluable.”
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Deborah Emechebe
Paid Social Media Lead
Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."
Luke Jonas
Co-Founder
“Fospha has been a game changer for understanding how our paid media channels are performing.”
Will Wilkie
Senior Digital Marketing Manager
“Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube. It helps us clearly connect media spend to business outcomes, and that clarity plays a part in helping unlock investment and confidence across the business.”
Elvis Mugera
Paid Media Lead, River Island
"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."
Dan Sava
Founder
"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."
Jamie Degiorgio
Head of Performance Marketing
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“We knew Snapchat had value but we couldn’t really prove it. With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels.”
Sean Carpenter
Head of Digital Marketing
"Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think."
Jon Grail
Director of Growth
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."
Calvin Lammers
SVP Digital & Media
"Fospha gave us the data confidence we needed. For the first time, we could clearly see how our TikTok Shop spend was influencing performance across our business."
Phoebe Powell
Paid Social Strategist
Stay ahead with the inside scoop from Fospha.
For over 10 years, we've been leading the change in marketing measurement.
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TESTIMONIALS
What Companies Who Put People First Say About Us
Everyone deserves a workplace where they can feel and perform at their best. We’re here to make that a reality —from onboarding to long-term success.
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"Fospha gave us the data confidence we needed. For the first time, we could clearly see how our TikTok Shop spend was influencing performance across our business."
Phoebe Powell
Paid Social Strategist
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."
Calvin Lammers
SVP Digital & Media
"Glow was the missing piece of the puzzle for us in understanding why AOV was moving in ways we had never been able to explain before. It has absolutely shaped the way we think."
Jon Grail
Director of Growth
“We knew Snapchat had value but we couldn’t really prove it. With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels.”
Sean Carpenter
Head of Digital Marketing
"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."
Jamie Degiorgio
Head of Performance Marketing
"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."
Dan Sava
Founder
“Fospha has become a crucial part of how we guide strategy and make investment decisions—especially in upper-funnel channels like YouTube. It helps us clearly connect media spend to business outcomes, and that clarity plays a part in helping unlock investment and confidence across the business.”
Elvis Mugera
Paid Media Lead, River Island
“Fospha has been a game changer for understanding how our paid media channels are performing.”
Will Wilkie
Senior Digital Marketing Manager
Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."
Luke Jonas
Co-Founder
“Fospha's insights into attributed performance results have been invaluable.”
Deborah Emechebe
Paid Social Media Lead
"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."
Olly Hudson
CMO
"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
Garrett Mullenix
Growth Marketing Manager
"Fospha is the most important tool in our marketing stack. By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."
Ollie Scheers
CTO
FAQs
What does the Fospha onboarding process look like?
How long does it take to get started with Fospha?
How do I know your model is accurate?
Is Fospha privacy safe?
How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?
Which channels does Fospha measure?
