Powered by Prism
Turns measurement into automated action.
Prism turns your measurement into automated action, everywhere your campaigns run.
Is your measurement ready to feed daily automated actions?
The challenge faced by marketers
Marketers face thousands of optimization opportunities every week across channels, markets, and creatives, but only have capacity to act on a handful of them.
Measurement and execution live in separate systems, so translating insights into campaign changes means constant manual work, context switching and delayed action.
Budget optimization stays concentrated in the largest channels, while the majority of spend runs sub-optimally, not because teams don't know better, but because they can't act at that scale.
Prism’s automation layer gives teams access to:
Fospha shares performance data down to ad level. Integrated platforms match this automatically in their systems using platform IDs. Direct ad platform connections coming soon.
Fospha signals flow into automation tools and are used to adjust budgets toward a brand’s chosen KPIs, whether ROAS or new customer acquisition.
Guardrails prevent over-rotation, so automation compounds incrementally rather than making aggressive shifts that introduce risk.
Leading brands use Prism
“
Prism helped us scale paid social with confidence. It eliminated excessive time spent on budget decisions, allowing us to focus more on creative strategy and growth.
Daniel Green
Head of Marketing
The outcomes Prism delivers
Incremental growth
Incremental growth at scale, especially in channels and markets that get deprioritized when teams are stretched.
Full-funnel
Budget changes reflect the full cross-channel impact of your marketing, not just ad platform reporting, so spend never shifts based on silo’d signals.
Channel efficiency
Channel efficiency improves automatically — Prism reduces budgets when performance drops, so no dollar stays in an underperforming campaign longer than it should.
