Yes, Fospha is built for privacy-first measurement, today and in the future.
For 10+ years, we've led the shift away from pixel-based tracking, building our solution to meet global privacy standards like GDPR, CCPA, and iOS14+, and preparing for changes like Google’s Privacy Sandbox.
Here’s how we do it:
No third-party cookies or user-level tracking: Our model doesn’t rely on personal identifiers or outdated tracking methods
- Privacy-first by design: Fospha combines always-on measurement signal with Daily MMM to restore visibility lost to privacy changes—without compromising compliance
- Proven compliance: Trusted by global brands across the US, UK, and EU, Fospha meets the highest privacy standards
