Fospha <> TikTok Shop Closed Beta
We’re thrilled to announce the TikTok Shop Closed Beta, designed to help you measure the true impact of TikTok Shop on your sales.
If you’re an e-commerce brand using TikTok Shop and looking to capture the full picture of your TikTok-driven conversions, we invite you to express your interest in joining this closed beta.
Book in with our sales team to discuss this exclusive opportunity
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
Fospha’s TikTok Shop Measurement
The Challenge
More and more brands are harnessing the huge opportunities that TikTok Shop offers, but are struggling with the extra layer of complexity this adds to their measurment.
Brands lack a unified view of how TikTok Shop ads perform alongside all other channels so they can optimize, plan and grow with confidence.
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How Fospha measures the full impact of TikTok Shop ads
Step 01: Ingesting TikTok Shop Sales and Ads Data via Shopify or custom eCommerce file.
Step 02: Identifying Ads-driven Sales vs Organic Sales.
Step 03: Measuring the Full Impact of TikTok Shop Ads including halo effects on DTC and Amazon sales.
Uncovering the Halo Effect
Nearly 37% of total sales driven by TikTok Shop Ads happen off TikTok Shop —currently invisible in TikTok’s in-platform reporting.
Adding those off-platform sales raises TikTok’s Unified ROAS from 1.6 → 2.6. Brands measuring TikTok Shop Ads performance with Fospha are finally able to see this unified picture of performance.
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