State of eCommerce Report H2- 2024
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Find out where to invest for the highest returns in 2024.
What's Inside:
- How the major platforms' KPIs have trended in 2024, and where you should be investing.
- How to access Paid Social's huge scaling potential.
- The most effective Google channel of 2024.
- The best channels for efficient new customer acquisition.
- Full funnel strategies for Meta, TikTok and Snapchat.
- Snapchat’s low CPA advantage for peak period.
Fospha works with 150+ leading ecommerce brands across US, UK and EMEA and these insights are comprised of the most universally relevant and impactful statistics across these markets.
We cover channel and strategy trends in H1 2024 versus H1 2023, revealing how brands might apply H1's learnings into H2.
Who is this for?
Digital marketers, eCommerce leaders, and marketing strategists looking to optimize ad spend, understand cross-channel trends, and implement data-driven growth strategies for 2024.
It's essential for those aiming to capitalize on emerging platforms like TikTok, Meta, and Snapchat.
What you'll learn
Maximize Ad Spend Efficiency: Learn where to invest for the highest ROI across Paid Social, TikTok, Meta, and Snapchat.
Data-Driven Growth Strategies: Gain actionable insights from top brands to optimize your full-funnel marketing approach.
Prepare for Peak Periods: Stay ahead of the competition with key trends and strategies to capitalize on peak periods and emerging channels.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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