Black Friday Cyber Monday Report 2024

Step behind the curtain of BFCM 2024 to discover how the best brands broke records.

How top-performing brands allocated spend during peak

Which channel had the lowest CPM this BFCM

How one channel quickly became one to watch in 2025

How to leverage your BFCM data for 2025 success

Black Friday Cyber Monday Report 2024

Who Is This For?

This report is a game-changer for:

  • Digital marketers looking to leverage learnings quickly to maximize returns during the ongoing gifting season.
  • eCommerce leaders looking to maximize efficiency and ROI during peak shopping periods.
  • Growth strategists eager to capitalize on cross-channel insights and market trends to stay ahead.

If you want to turn next Black Friday into your brand’s golden opportunity, this report is your blueprint for success.

What you'll learn

Outperform the Competition

Learn where brands got the biggest bang for their buck and how to replicate their success.

Data That Drives Decisions

Tap into actionable insights on platform performance, daily trends, and regional standouts.

Stay Ahead in 2025

Learn which channels and strategies hold most potential for next year.

Ready to Measure the Full Funnel and Grow?

Book Demo

Stay ahead with the inside scoop from Fospha.

For over 10 years we've been leading the change in marketing measurement.