Fospha <> Smartly Integration
The most complete full-funnel measurements meets the best AI-powered advertising platform and delivers incremental growth.
Fospha’s integration with Smartly connects always-on, full-funnel measurement with AI-powered media buying—so brands can operationalise the data they trust directly within Smartly.
The same Bayesian MMM delivering daily, cross-channel metrics now powers automated bidding—ensuring marketers never miss a growth opportunity.
Book in with our sales team to discuss this exclusive opportunity
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
+40%
YoY Revenue Growth in January following the successful BFCM diversification.
How does the integration work?
Data Matching
Fospha shares full-funnel performance metrics including Revenue, Conversions, New Revenue, and New Conversions — down to ad level.
Each performance signal is then matched to your Smartly campaign and ad IDs using platform-level identifiers (e.g. Facebook Ad ID, Google Campaign ID). No manual mapping is required - this matching is automated.
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Data is Sent to Smartly
Fospha pushes the performance data directly into Smartly through a secure server-to-server integration. This enables Smartly to ingest Fospha's data as a new signal for Predictive Budget Allocation.
Predictive Budget Allocation Goes to Work
Predictive Budget Allocation in Action
Fospha’s cross-channel metrics appear directly alongside native Smartly data in the campaign dashboard—unlocking new levers for performance. These metrics can power Smartly’s PBA engine, enabling optimisation toward outcomes like Fospha’s ROAS or new customer acquisition. Budgets are automatically reallocated across channels, campaigns and ads—delivering incremental growth, stronger ROAS, lower CAC.
