Full-funnel performance: Digital advertising in the privacy paradigm
The Changing Customer Journey and the challenges brought by increased fragmentation.
The Social Media Attribution Challenge, with both Google Analytics 4 and pixel-based ad measurement failing to capture impressions data, resulting in under-reporting of sales and inhibiting audience growth.
The need for a New System of Measurement to overcome limitations of traditional approaches.
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FULL-FUNNEL PERFORMANCE: DIGITAL ADVERTISING IN THE PRIVACY PARADIGM
It is widely known that the rapidly evolving digital and social media landscape has brought about a range of difficulties in assessing the effectiveness of digital media.
These challenges underscore the necessity for a holistic measurement framework that surpasses reliance on engagement metrics exclusively.
In this report, we delve into these challenges and highlight the importance of adopting a comprehensive system of measurement to include more than just one source of truth.
What you'll learn
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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