Fospha’s October Product Debrief: From measurement to budget change, in fewer steps

Measurement matters most when it helps you decide what to do next. Yet most budget changes still follow the same slow path. You spot something in the numbers, agree what to change, then open each ad platform and make the change by hand. By the time it’s done, the moment has often passed.

This month’s updates shorten that path: fewer tools to open, fewer manual changes, more channels in one view, and more of your team able to get answers.

Can you change Snapchat budgets without opening the Ad Platform?

Yes. When an ad stops performing, you can now cut or pause its spend straight from your Fospha dashboard.

AI Actions, part of Fospha’s AI and Automation suite, works in three steps: ask Fospha a question, review the answer, then push the change to your ad platform. It now supports Snapchat alongside TikTok.

You can update daily spend or pause spend across campaigns, ad squads (Snapchat’s name for ad groups) and individual ads. Pausing stops spend only. Nothing is deleted or archived in Snapchat, and nothing changes until you approve it.

Because the change starts from the same daily measurement you use to review performance, the decision and the action now sit in one place.

What can AI Agents do for you?

Some budget decisions are the same every day: move money towards what’s working and away from what isn’t. AI Agents make those changes for you.

Set a task once, for example “each morning, move budget towards the best performers and away from the weakest across the campaigns I choose”. The agent then runs it on schedule, using Fospha’s daily measurement, without you starting each change.

You stay in control. You choose the campaigns and set the limits. You can pause, edit, revert or stop an agent at any time, and every action is logged so you can see what changed and why.

Automation is only as good as the signal it acts on. Agents act on Fospha’s daily, ad-level measurement, reconciled against the revenue you’ve actually booked, rather than on each platform’s own reporting.

Agents are in beta. They start with TikTok and move budget between campaigns within a channel, not across channels.

Can you see Teads and LinkedIn alongside your other channels?

Yes. Teads and LinkedIn now connect to Fospha, so you can compare their campaigns with Meta, Google and the rest of your channels side by side, without switching tools.

Impressions, clicks and spend flow into your dashboard, grouped under the right channel. For Teads, you also see video completions: how many people watched your video ads to the end.

This matters most for channels people watch rather than click. Teads covers connected TV (ads on streaming services), video, display, native and social formats. Many people see these ads and buy later without ever clicking. Media Mix Attribution (MMA) estimates the contribution of impressions and views as well as clicks, so these channels get credit that a last-click view would miss.

LinkedIn reaches professional audiences. For retail brands, it’s often an awareness channel, so you can now judge it alongside your other channels, not on clicks alone.

How can your whole team get answers about marketing performance?

The people asking about marketing performance often sit outside the marketing team, in finance, leadership or trading. Now they can get answers without learning another tool.

Fospha is now available in the Claude and ChatGPT library. Simply connect your Fospha account, then ask questions in plain language, such as:

• “Which channels drove the most revenue last week?”
• “How has return on TikTok spend changed this month?”

The answers come from the same Fospha measurement your marketing team uses, so everyone works from the same numbers.

What’s next

Three of these four updates are live today, and AI Agents is in beta. Book a demo to see how AI Actions and Agents work.

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