Resources

Fospha clients outperform the market by 30%

Based on independent Varos data analyzing ROAS across 7000 non-Fospha brands with a combined annual media spend of $7 billion.

Travelpro

Topicals

BabyBjorn Inc.

RMS Beauty

Pacifica Beauty

NEOM Wellbeing

TRIP

Lululemon

Laura Geller Beauty

CarParts.com

Redbubble

Adanola

Callaway Golf

Hanky Panky

Urban Outfitters

Gant

Dyson

Huel

Nécessaire

MyProtein

Oh Polly

Sweaty Betty

Siroko

Arne

Andie Swim

Samsonite

Grind

River Island

Jaded London

Travelpro

Topicals

BabyBjorn Inc.

RMS Beauty

Pacifica Beauty

NEOM Wellbeing

TRIP

Lululemon

Laura Geller Beauty

CarParts.com

Redbubble

Adanola

Callaway Golf

Hanky Panky

Urban Outfitters

Gant

Dyson

Huel

Nécessaire

MyProtein

Oh Polly

Sweaty Betty

Siroko

Arne

Andie Swim

Samsonite

Grind

River Island

Jaded London

How U Beauty and Eight Oh Two used full-funnel measurement to scale peak spend 34% YoY while growing new customer conversions by 10%

BEAUTY AND SKINCARE

How U Beauty and Eight Oh Two used full-funnel measurement to scale peak spend 34% YoY while growing new customer conversions by 10%

U Beauty × Eight Oh Two: How Full-Funnel Measurement Unlocked Peak Season Growth

increase in new customer conversions

uplift in overall blended revenue

How Corston Architectural Detail launched Demand Gen in France to drive +47% uplift in overall Google revenue YoY

HOME & LIFESTYLE

How Corston Architectural Detail launched Demand Gen in France to drive +47% uplift in overall Google revenue YoY

Corston Architectural Detail: Launching Demand Gen to unlock significant blended revenue and ROAS growth

uplift in Q4 blended revenue YoY

uplift in Q4 blended ROAS YoY

How Bonsoirs moved beyond Last Click to scale the channels that were actually driving their growth - improving blended ROAS by +5% and Paid Social ROAS by +10% YoY

HOME & LIFESTYLE

How Bonsoirs moved beyond Last Click to scale the channels that were actually driving their growth - improving blended ROAS by +5% and Paid Social ROAS by +10% YoY

Bonsoirs: How Full-Funnel Measurement Revealed 83% of Hidden Channel Value and Unlocked Confident Scaling

of full-funnel value hidden by Last Click

Blended ROAS improvement YoY

How Callaway Golf uncovered 96% of hidden Paid Social revenue and scaled to +15% blended growth

HEALTH AND FITNESS

How Callaway Golf uncovered 96% of hidden Paid Social revenue and scaled to +15% blended growth

Callaway Golf: Scaling TikTok & Meta with full-funnel measurement and driving +15% blended revenue growth YoY

TikTok ROAS Improvement

Meta ROAS Improvement

How BOOHOOMAN operationalized Fospha’s Measurement Operating System to automate budget decisions at scale

FASHION AND RETAIL

How BOOHOOMAN operationalized Fospha’s Measurement Operating System to automate budget decisions at scale

BOOHOOMAN: Driving profitability at scale during BFCM by using full-funnel measurement to power automated bidding

higher Meta ROAS vs. non-PBA campaigns

revenue growth during BFCM weekend (Meta)

How Topicals scaled GMV Max by 460% and drove 3.7X Amazon revenue uplift with Fospha’s Halo measurement

BEAUTY AND SKINCARE

How Topicals scaled GMV Max by 460% and drove 3.7X Amazon revenue uplift with Fospha’s Halo measurement

Topicals: Proving the cross-channel value of GMV Max and driving Amazon revenue up 3.7X

uplift in Amazon revenue

increase in GMV Max investment in February

How Travelpro improved efficiency and grew blended ROAS backed by Fospha's Measurement OS

How Travelpro improved efficiency and grew blended ROAS backed by Fospha's Measurement OS

Travelpro: Turning measurement into a full-funnel growth engine backed by Fospha

blended ROAS improvement YoY in Q4

growth in revenue from upper funnel

How Nécessaire turned unified measurement into a strategic operating system over BFCM 2025

BEAUTY AND SKINCARE

How Nécessaire turned unified measurement into a strategic operating system over BFCM 2025

Nécessaire: How unified measurement delivered +61% Paid Media revenue growth over BFCM 2025

growth in Paid Media revenue YoY

uplift in TikTok Unified ROAS YoY

How Abyat grew blended revenue by +34% YoY by turning measurement transparency into confident action

HOME & LIFESTYLE

How Abyat grew blended revenue by +34% YoY by turning measurement transparency into confident action

Abyat: Exceeding Revenue Targets While Cutting Budget by Moving Beyond Last Click to Full-Funnel Measurement

blended revenue YoY across Q3 with 52% less spend

blended revenue YoY over Saudi National Day with 35% less spend

+40% blended revenue year-over-year

+40% blended revenue year-over-year

Cracking the growth code: How MagBak boosted revenue by 40% with Fospha

blended revenue YoY

blended conversions YoY

How Apfelkiste.ch turned TikTok into a revenue engine with full-funnel measurement

How Apfelkiste.ch turned TikTok into a revenue engine with full-funnel measurement

Apfelkiste: Scaling TikTok Activity with Full-Funnel Confidence

average daily TikTok revenue lift

increase in average daily TikTok spend

How Laura Geller Beauty achieved a +10% revenue uplift with Fospha's GMV Max Measurement

BEAUTY AND SKINCARE

How Laura Geller Beauty achieved a +10% revenue uplift with Fospha's GMV Max Measurement

Laura Geller Beauty: Achieving Scalable Growth on TikTok Shop with Fospha's GMV Max Measurement

overall revenue uplift within 30 days

increase in GMV Max spend

How Gymshark unlocked cross-channel revenue growth with Fospha's Smartly integration

FASHION AND RETAIL

How Gymshark unlocked cross-channel revenue growth with Fospha's Smartly integration

Gymshark x Fospha x Smartly: Unlocking Revenue Growth with Full-Funnel Measurement & Budget Automation

uplift in cross-channel ROAS

increase in TikTok US revenue

How Adanola achieved explosive ROAS growth with Fospha's full-funnel measurement

FASHION AND RETAIL

How Adanola achieved explosive ROAS growth with Fospha's full-funnel measurement

Adanola: Full-Funnel Strategy Achieves Explosive Growth and Unprecedented ROAS with Fospha

US blended revenue growth YoY

How Crew Clothing drove overall revenue growth through experimentation with Google and Fospha

FASHION AND RETAIL

How Crew Clothing drove overall revenue growth through experimentation with Google and Fospha

Crew Clothing & Fospha x Google: Driving 69% YoY Overall Revenue Growth Powered by Google Experimentation

blended revenue growth YoY

uplift in ROAS across Google channels

How Juvenon scaled to new heights while improving their marketing efficiency 24%

HEALTH AND FITNESS

How Juvenon scaled to new heights while improving their marketing efficiency 24%

Juvenon: Measuring Unified ROAS reveals 4.6X more value in the upper-funnel

QoQ revenue growth

CAC improvement YoY

Transforming Paid Social into a growth engine with always-on measurement

Transforming Paid Social into a growth engine with always-on measurement

Redbubble: Scaling Channels with Confidence and Efficiency

how much Paid Social was undervalued

YoY increase in TikTok channel ROAS

How CarParts.com unlocked 3.2x revenue efficiency with Fospha’s Measurement OS

How CarParts.com unlocked 3.2x revenue efficiency with Fospha’s Measurement OS

CarParts.com: Achieving 3.2x revenue efficiency and unlocking the true value of Paid Social through full-funnel measurement

Paid Social revenue efficiency

Paid Social revenue growth YoY

+32% year-over-year revenue growth with Fospha

FASHION AND RETAIL

+32% year-over-year revenue growth with Fospha

How Footasylum unlocked 32% YoY revenue growth with Fospha's measurement

blended revenue YoY

Paid Media ROAS YoY

$1.8m incremental revenue boost

FASHION AND RETAIL

$1.8m incremental revenue boost

$1.8m incremental revenue boost with YouTube

increase in YouTube revenue YoY

higher YouTube ROAS YoY

FASHION AND RETAIL

How Sweaty Betty used causal measurement to connect brand spend to a 2.3% uplift in AOV

Sweaty Betty: Proving the Business Case for Brand Investment

+29% blended daily revenue with TikTok Shop measurement

BEAUTY AND SKINCARE

+29% blended daily revenue with TikTok Shop measurement

How Give Me Cosmetics unlocked revenue growth with Fospha's TikTok Shop measurement

increase in average daily ROAS

$3.3 million incremental revenue growth in one month

FASHION AND RETAIL

$3.3 million incremental revenue growth in one month

How Underoutfit scaled YouTube and TikTok to unlock millions in revenue growth

incremental revenue in one month

reduction in blended CAC

Outperforming Amazon Prime Day revenue benchmarks by 47% with unified measurement

BEAUTY AND SKINCARE

Outperforming Amazon Prime Day revenue benchmarks by 47% with unified measurement

How Nécessaire beat Prime Day benchmarks with Fospha's Halo

higher Prime Day revenue than industry benchmarks

of Prime Day sales were organic

19% higher blended revenue year-over-year

FASHION AND RETAIL

19% higher blended revenue year-over-year

From blind spots to breakthroughs: how Groove Life unlocked TikTok's potential with full-funnel measurement

higher blended revenue YoY

better blended CAC YoY

Grew blended revenue by 46% in 2 months

FASHION AND RETAIL

Grew blended revenue by 46% in 2 months

Oh Polly: Growth Without Compromising Efficiency

higher Snapchat revenue

increase in US blended revenue

Boosted blended revenue by 40%

BEAUTY AND SKINCARE

Boosted blended revenue by 40%

How 111SKIN Leveraged Full-Funnel Measurement to Launch TikTok and Boost Blended Revenue by 40%

blended revenue

of TikTok conversions are new customers

All-time blended revenue record

HOME & LIFESTYLE

All-time blended revenue record

How Cove Set a New Revenue Record with Fospha and Snapchat Ads

highest revenue day of all time

higher blended revenue after relaunching Snapchat

Discovered TikTok drove 10X more value than Last Click reported

FASHION AND RETAIL

Discovered TikTok drove 10X more value than Last Click reported

How Andie Swim is Making Waves with TikTok Ads

of historic data

Achieved lowest blended CPA on record

FOOD AND BEVERAGES

Achieved lowest blended CPA on record

The Perfect Blend: How Just Spices’ Data-Driven Marketing Mix Powered a Record-Breaking Sale

of TikTok conversions identified by Last Click attribution

lowest blended monthly CPA on record during Summer Sale

71% increase in blended revenue year-on-year

FASHION AND RETAIL

71% increase in blended revenue year-on-year

How Represent scaled TikTok by 277% and drove long-lasting revenue & ROAS growth

blended revenue growth YoY

Improved Paid Social ROAS by 37%

HEALTH AND FITNESS

Improved Paid Social ROAS by 37%

Optimizing for Success: How Vanquish Fitness Improved Paid Social ROAS by 37% with Fospha

of TikTok conversions captured by Last Click

higher Paid Social ROAS after scaling TikTok

+23% Google revenue with full-funnel strategy

HOME & LIFESTYLE

+23% Google revenue with full-funnel strategy

How Corston cracked the code to full-funnel Google growth

ROAS across all Google channels

Increased TikTok revenue by 5X with stable CAC

HEALTH AND FITNESS

Increased TikTok revenue by 5X with stable CAC

How Nutrimuscle Scaled TikTok by 390% to Drive Efficient Revenue Growth

uplift in blended conversions YoY

TikTok conversions are first-time customers

54% increase in new customer conversions in 6 months

FOOD AND BEVERAGES

54% increase in new customer conversions in 6 months

54% increase in new customer conversions in 6 months

increased new customer revenue

tool in Huel's marketing stack

+24% higher blended ROAS with Snapchat ads

FASHION AND RETAIL

+24% higher blended ROAS with Snapchat ads

How Jaded London Achieved Breakthrough Snapchat Growth and Efficiency

better Snapchat CPA at higher spend levels

higher blended ROAS year-over-year

Doubled TikTok spend and boosted channel ROAS by 32%

HEALTH AND FITNESS

Doubled TikTok spend and boosted channel ROAS by 32%

Siroko's Spring Sale Triumph with TikTok Ads

increased TikTok spend

higher TikTok revenue quarter-over-quarter

Discovered TikTok ROAS was 24X higher than Last Click reported

BEAUTY AND SKINCARE

Discovered TikTok ROAS was 24X higher than Last Click reported

How Sallve Harnessed Full-Funnel Measurement to Drive Efficient Growth on TikTok

higher TikTok ROAS

Doubled TikTok revenue efficiently with incremental forecasting

FASHION AND RETAIL

Doubled TikTok revenue efficiently with incremental forecasting

How ARNE uncovered hidden potential in TikTok and more than doubled channel revenue

of TikTok conversions captured by Last Click

higher TikTok conversions during test

+84% higher blended revenue with full-funnel measurement

FASHION AND RETAIL

+84% higher blended revenue with full-funnel measurement

How END. Clothing optimized PMAX and Paid Search for efficient revenue growth

scaled PMAX and Paid Search budget

higher blended revenue YoY

Discovered Reddit delivered 6X better CPA than Last Click reported

FOOD AND BEVERAGES

Discovered Reddit delivered 6X better CPA than Last Click reported

Jimmy Joy’s Journey to Fospha: “It’s a no brainer”

better Reddit CPA than Last Click reported

better TikTok CPA than Last Click reported

20% uplift in blended revenue in three months

BEAUTY AND SKINCARE

20% uplift in blended revenue in three months

Using Fospha, TikTok, and For You Advertising to Grow Blended Revenue by 20%

blended revenue growth

improved blended ROAS

26% higher revenue, 21% lower CAC

FOOD AND BEVERAGES

26% higher revenue, 21% lower CAC

How Grind used Fospha data to grow blended revenue while lowering CAC

blended revenue growth

improved blended CAC

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