How Jaded London Achieved Breakthrough Snapchat Growth and Efficiency
Jaded London is a dynamic fashion brand that quickly gained popularity among Gen Z, with its bold, streetwear-inspired designs. After experiencing rapid expansion and struggling with the limitations click-based attribution, Jaded London joined Fospha in November 2022 to gain a clearer understanding of the channels fueling their growth.
The Data
Jaded London had been spending in Snapchat advertising for some time, but they were unable to gauge the impact it was driving using Last Click attribution, which chronically undervalues impressions-based channels. Without this visibility, they struggled to justify the spend and paused their Snapchat advertising.
In H1 2024, Last Click attribution captured just 12% of Jaded London’s Snapchat conversions. By taking into account clicks, impressions, and third-party data, Fospha attributed 8 times more conversions to Snapchat, revealing immense value that otherwise might have been missed.
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The Action
Armed with the strong signals seen in Fospha, in July 2023 the team at Jaded London decided to relaunch advertising in Snapchat. Unlike when they had spent previously in Snapchat, this time they could relaunch and scale the channel with confidence.
In the year since relaunching Snapchat, Jaded London has steadily scaled spending in the channel. The channel was launched with 5% share of Paid Social spending, which was gradually scaled to 23% a year later.
The results were remarkable. In the year since relaunching Snapchat advertising, revenue generated through the channel has exploded, with channel revenue up by a whopping 665% year-on-year in July 2024. Snapchat not only drove rapid revenue growth but also demonstrated impressive revenue efficiency. In the first half of 2024, Snapchat's ROAS was 21% higher than the average across Paid Social channels.
With Fospha’s full-funnel attribution, Jaded London has successfully unlocked Snapchat’s full potential. Since reintroducing Snapchat advertising in July 2023, the brand has achieved remarkable results, with the channel delivering rapid revenue growth and impressive efficiency metrics.
We’re excited to see what Jaded London achieves next with Fospha!
When brands scale a channel significantly, it's common to see a dip in efficiency, but for Jaded London's Snapchat advertising this was not the case.
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Snapchat very quickly delivered impressive CPA, and by October 2023, just a few months after re-launching the channel, Snapchat had the lowest CPA across Paid Social channels.
Most striking is the fact that Snapchat’s CPA has shown no signs of diminishing returns at higher spend levels. In the first half of 2024, CPA dropped by 47%, despite spend growing by 35% in the same period. With no signs of reaching headroom, Snapchat continues to deliver efficient growth for Jaded London.
Reintroducing Snapchat and diversifying their Paid Social strategy also positively impacted Jaded London’s overall performance, with blended ROAS up by 24% YoY for H1 2024.
#1
best CPA among Paid Social channels
21%
higher ROAS than Paid Social average
24%
improvement in blended ROAS YoY
With Fospha’s full-funnel attribution, Jaded London has successfully unlocked Snapchat’s full potential. Since reintroducing Snapchat advertising in July 2023, the brand has achieved remarkable results, with the channel delivering rapid revenue growth and impressive efficiency metrics.
We’re excited to see what Jaded London achieves next with Fospha!
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