River Island

$1.8m incremental revenue boost with YouTube

Industry
Headquarters
Employees
$1.8m incremental revenue boost
950%
increase in YouTube revenue YoY
72%
higher YouTube ROAS YoY
1271%
increase in YouTube impressions

River Island is a multi-channel fashion brand known for accessible, trend-led styles across womenswear, menswear and accessories.

Before using Fospha, River Island measured the performance of YouTube campaigns using a mix of in-platform metrics, geo-tests and twinned store analysis to evaluate campaign performance.

The result? The team found it difficult to capture the true value of the channel and to justify an always-on strategy, even though the team saw potential in the channel.

Approaching Q4, the team was tasked with strengthening upper-funnel activity by increasing awareness and consideration across key audience segments to influence purchase ahead of the peak trading period.

The Solution

Fospha’s full-funnel measurement revealed that YouTube was driving 254X more revenue than previously reported. The team at River Island harnessed these insights to:​

  • Confidently scale YouTube spend by +500% YoY in Q4 2024 ahead of peak season​.
  • Test campaigns by audience type and optimize based on Fospha’s ROAS insights​.
  • Using Fospha’s Spend Strategist, identify that YouTube could scale a further +200% in Q4 without exceeding CPA targets​

The Results
The results:
950%
increase in YouTube revenue YoY
72%
higher YouTube ROAS YoY
1271%
increase in YouTube impressions
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel"
Calvin Lammers
SVP Digital & Media
How it works

Upper-funnel expansion in Google

With proven results from YouTube, River Island launched Google Demand Gen in February 2025.

Just one month in, the channel exceeded expectations—beating CAC targets by 33% and ROAS targets by 120% in March. Fospha gave River Island the confidence and clarity to scale full-funnel channels profitably—turning YouTube and Demand Gen into key drivers of efficient growth.

YouTube performed optimally at higher spend levels. In Q4, River Island saw impressive efficiency improvements in the channel year-over-year.

  • 1271% increase in YouTube impressions
  • 950% rise in YouTube revenue
  • 72% increase in YouTube ROAS
  • 43% better YouTube CPA

Upper-funnel expansion in Google

With proven results from YouTube, River Island launched Google Demand Gen in February 2025.

Just one month in, the channel exceeded expectations—beating CAC targets by 33% and ROAS targets by 120% in March. Fospha gave River Island the confidence and clarity to scale full-funnel channels profitably—turning YouTube and Demand Gen into key drivers of efficient growth.

Ready to Measure the Full Funnel and Grow?

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