Before using Fospha, River Island measured the performance of YouTube campaigns using a mix of in-platform metrics, geo-tests and twinned store analysis to evaluate campaign performance.
The result? The team found it difficult to capture the true value of the channel and to justify an always-on strategy, even though the team saw potential in the channel.
Approaching Q4, the team was tasked with strengthening upper-funnel activity by increasing awareness and consideration across key audience segments to influence purchase ahead of the peak trading period.
Fospha’s full-funnel measurement revealed that YouTube was driving 254X more revenue than previously reported. The team at River Island harnessed these insights to:
With proven results from YouTube, River Island launched Google Demand Gen in February 2025.
Just one month in, the channel exceeded expectations—beating CAC targets by 33% and ROAS targets by 120% in March. Fospha gave River Island the confidence and clarity to scale full-funnel channels profitably—turning YouTube and Demand Gen into key drivers of efficient growth.
YouTube performed optimally at higher spend levels. In Q4, River Island saw impressive efficiency improvements in the channel year-over-year.
With proven results from YouTube, River Island launched Google Demand Gen in February 2025.
Just one month in, the channel exceeded expectations—beating CAC targets by 33% and ROAS targets by 120% in March. Fospha gave River Island the confidence and clarity to scale full-funnel channels profitably—turning YouTube and Demand Gen into key drivers of efficient growth.