How END. Clothing optimized PMAX and Paid Search for efficient revenue growth
Industry
Headquarters
Employees
2X
scaled PMAX and Paid Search budget
+84%
higher blended revenue YoY
END., a high-end streetwear retailer, relied on Performance Max and Paid Search for traffic and revenue but struggled to measure their individual and combined impact.
Table of Contents
END. needed:
- Executive buy-in: Prove the value of their Google Ads to justify increased investment.
- Smarter budget allocation: Optimize spend across Google Ads, Paid Social, and Affiliates.
- Holistic measurement: Understand cross-channel interactions and brand-building vs. direct-response efforts.
The Fospha Solution:
END. adopted Fospha for full-funnel measurement and gained:
- Granular insights – Clear attribution of PMAX and Paid Search performance.
- Optimized spend – Reallocated budget to high-performing campaigns, markets, and channels.
- Automated reporting – Reduced manual effort, enabling a more strategic focus.
Results
The results:
2X
scaled PMAX and Paid Search budget
+84%
higher blended revenue YoY
"Fospha gave us the data confidence we needed. For the first time, we could clearly see how our TikTok Shop spend was influencing performance across our business."
Phoebe Powell
Paid Social Strategist
How it works
- Proven Google Ads ROI - On average, Last Click attribution undervalues PMAX by 33%, and Paid Search by 59%. With Fospha, END. could finally validate PMAX's high ROAS and Paid Search's role in brand discovery.
- Scaled investment - END then more than 2X'd PMAX and Paid Search spend in 2024, with this change contributing to a huge 84% uplift in blended revenue YoY.
- Operational efficiency - Freed up time for strategy and market expansion.
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