Optimizing PMAX and Paid Search for efficient revenue growth
Industry
Headquarters
Employees
2 X
scaled PMAX and Paid Search budget
84 %
higher blended revenue YoY
END., a high-end streetwear retailer, relied on Performance Max and Paid Search for traffic and revenue but struggled to measure their individual and combined impact.
Table of Contents
END. needed:
- Executive buy-in: Prove the value of their Google Ads to justify increased investment.
- Smarter budget allocation: Optimize spend across Google Ads, Paid Social, and Affiliates.
- Holistic measurement: Understand cross-channel interactions and brand-building vs. direct-response efforts.
The Fospha Solution:
END adopted Fospha for full-funnel measurement and gained:
- Granular insights – Clear attribution of PMAX and Paid Search performance.
- Optimized spend – Reallocated budget to high-performing campaigns, markets, and channels.
- Automated reporting – Reduced manual effort, enabling a more strategic focus.
Results
The results:
2 X
scaled PMAX and Paid Search budget
84 %
higher blended revenue YoY
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel"
Calvin Lammers
SVP Digital & Media
How it works
- Proven Google Ads ROI - On average, Last Click attribution undervalues PMAX by 33%, and Paid Search by 59%. With Fospha, END. could finally validate PMAX's high ROAS and Paid Search's role in brand discovery.
- Scaled investment - END then more than 2X'd PMAX and Paid Search spend in 2024, with this change contributing to a huge 84% uplift in blended revenue YoY.
- Operational efficiency - Freed up time for strategy and market expansion.
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