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+23% Google revenue with full-funnel strategy
Industry
Headquarters
Employees
+23 %
Google revenue
+15 %
ROAS across all Google channels
#1
most efficient Google channel
Corston Architectural Detail is a premium hardware, lights, switches and sockets brand known for its high-quality, design-led fittings for the home.
Table of Contents
Corston were looking to scale their high-performing Google advertising further, but struggled to justify upper-funnel investment due to limited visibility into its true impact.
The Solution
In September 2024, Corston launched Google Demand Gen campaigns to complement its performance mix and drive discovery among new audiences.
To track results, the team used Fospha’s full-funnel measurement platform, which revealed how these campaigns impacted not just direct returns—but also boosted performance across other Google campaign types.
The results:
+23 %
Google revenue
+15 %
ROAS across all Google channels
#1
most efficient Google channel
"Halo really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel"
Calvin Lammers
SVP Digital & Media
How it works
- It quickly became Corston's most efficient Google channel, outperforming ROAS targets by 51%.
- Performance Max ROAS improved by 25%, demonstrating how upper-funnel activity can enhance efficiency across conversion-focused campaigns.
- Overall Google ROAS improved by 15%, even as spend increased, validating the power of a full-funnel strategy.
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