-2.webp)
How Corston cracked the code to full-funnel Google growth
Industry
Headquarters
Employees
+23 %
Google revenue
+15 %
ROAS across all Google channels
#1
most efficient Google channel
Corston Architectural Detail is a premium hardware, lights, switches and sockets brand known for its high-quality, design-led fittings for the home.
Table of Contents
Corston were looking to scale their high-performing Google advertising further, but struggled to justify upper-funnel investment due to limited visibility into its true impact.
The Solution
In September 2024, Corston launched Google Demand Gen campaigns to complement its performance mix and drive discovery among new audiences.
To track results, the team used Fospha’s full-funnel measurement platform, which revealed how these campaigns impacted not just direct returns—but also boosted performance across other Google campaign types.
The results:
+23 %
Google revenue
+15 %
ROAS across all Google channels
#1
most efficient Google channel
"Fospha gave us the data confidence we needed. For the first time, we could clearly see how our TikTok Shop spend was influencing performance across our business."
Phoebe Powell
Paid Social Strategist
How it works
- It quickly became Corston's most efficient Google channel, outperforming ROAS targets by 51%.
- Performance Max ROAS improved by 25%, demonstrating how upper-funnel activity can enhance efficiency across conversion-focused campaigns.
- Overall Google ROAS improved by 15%, even as spend increased, validating the power of a full-funnel strategy.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
