Can I access Fospha data through my AI tools?

Yes. Fospha MCP connects your Fospha measurement directly to AI tools like Claude and ChatGPT - so you can ask questions about your performance data in plain language and get answers back in seconds, using the same data that's in your Fospha dashboard. No login required. MCP works with Claude and Cursor today, with ChatGPT and Perplexity coming next. You'll need an enterprise AI account (Claude for Work, ChatGPT Enterprise, or equivalent) to connect it.

What does the Fospha onboarding process look like?

Most of our clients are up and running in less than 28 days. All we need is admin access to your ad accounts, Google Analytics, and eCommerce platform—no coding or IT department needed. The process includes Initial Setup (about 3 hours), Data Validation (1-2 weeks), and Go-Live (by Day 28). Your team includes an Onboarding Specialist for setup, a Customer Success Coordinator for ongoing support, and an Account Manager to help turn insights into growth opportunities.

How long does it take to get started with Fospha?

Fospha offers the fastest time-to-value in marketing measurement. Setup takes about 3 hours, Data Validation takes 1-2 weeks, and you'll Go-Live by Day 28.

How do I know your model is accurate?

Our model undergoes daily quality checks. We use Data Validation First, Historical Back-Testing, and Outlier Capping to ensure accuracy.

Is Fospha privacy safe?

Fospha is built for privacy-first measurement, meeting global privacy standards. We use no third-party cookies or user-level tracking, are privacy-first by design, and have proven compliance.

How is Fospha different from traditional MTA, MMM, and other marketing measurement solutions?

Fospha combines the granular, ad-level measurement insights with the predictive power and total channel visibility of our Daily MMM, eliminating common measurement bias toward last-touch channels.

Which channels does Fospha measure?

Fospha measures your entire channel mix. We cover everything that drives growth including Halo Effect, TikTok Shop, and App Sales.

How soon will I see value from Fospha?

Immediately. For Performance Marketers & Growth Teams, you can stop wasted spend and scale smarter using Spend Strategist to forecast ROAS, conversions, and revenue at different spend levels. For Marketing & Finance Leaders, you get confident, bias-free reporting and smarter budget decisions with no blind spots or wasted budget.

Powered by Glow

Open beta

Prove brand builds the growth you've always known it has

Glow measures the early signs of brand demand while your campaign is still running, so you can show your CFO it's working before the revenue arrives.

What is Glow?

Glow uses causal modeling to connect awareness spend to the signals buyers make when they're considering your brand, and delivers one number: the Brand Impact Ratio, showing how much demand each channel is building relative to what you spend there.

Brand spend is judged by rules designed for performance

Brand campaigns target future buyers, so the payoff isn't immediate. But that's not a defense you can make when every other campaign has a clear metric of success.

Measure the demand your campaigns will capture tomorrow

Glow tracks two signals that move weeks before revenue does: branded search impressions and engaged sessions, showing which channels are growing your pool of future buyers and lowering the cost of every other campaign.

Put a number on what brand is building

Glows output, the Brand Impact Ratio shows how much brand demand each channel generates relative to what you spend there. Where ROAS shows you what you're converting today, the Brand Impact Ratio gives brand teams a number for how much demand they're building for tomorrow.

How Glow works

Not based on perception or three months of lag. Just the causal link between spend and demand, fresh enough to act on.

Causal, not correlational

Glow uses two years of GA4 and ad platform data to establish the causal relationship between awareness spend and early brand signals, not just whether they move together.

The signals between spend and sale

Glow tracks branded search impressions and engaged sessions: the steps customers take before they convert, surfacing weeks before revenue does.

The Brand Impact Ratio

Glow delivers one number per channel: how much brand demand it's building relative to what you're spending there. The higher the Brand Impact Ratio, the more demand you're creating for your money.

Defend, redirect, and grow

The output gives brand teams the evidence to defend spend, reduce investment in low-signal channels, and grow the ones building demand most efficiently.

Use Glow for

Brand budget defence

Give finance the evidence they need before they ask for it. Brand is usually the first budget cut when targets slip, not because it isn't working, but because most teams can't show it is.

Early campaign signals

See whether a campaign is building demand while it's still running, so you can scale what's working without waiting for post-campaign surveys to come through.

Reviving channels you couldn't justify

Since Glow looks back at two years of platform and GA4 data, you can make the case for channels you always knew were driving growth but had no metric to defend.