Halo: Measure and Grow Beyond .com
Research reveals: Full-funnel platforms like TikTok, YouTube, Meta, Snap and Demand Gen are driving conversions far beyond your website - with sizeable impacts on your TikTok Shop and Amazon sales.
📈 Uncover the true impact of your marketing beyond .com
Learn how to unlock the 42% of sales you're not measuring by including Amazon and third-party platforms in your attribution.
🛍️ Leverage TikTok Shop to drive full-funnel growth
Find out how TikTok Shop does more than convert in-app - it also boosts Amazon and web sales.
🧠 Modernize your measurement stack to drive smarter decisions
Ditch outdated metrics like Last Click and MTA that miss key platforms. This report gives you the roadmap to evolve toward unified, business-wide measurement.
💡 Why this research matters
Since 2020, commerce has transformed. Consumers now discover and buy across more channels than ever. In response, brands are expanding beyond .com into marketplaces like Amazon and TikTok Shop.
It’s a huge opportunity, but only if your measurement keeps up. Most brands still rely on outdated methods like Last Click or MTA, which miss the true cross-channel impact. The result? Misallocated spend, undervalued media, and missed growth.
This report reveals how platform performance changes when you combine web, Amazon, and TikTok Shop sales to show how your ads really perform.
Featuring insights from FordeBaker, the leading Amazon and TikTok Shop growth agency.
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What you'll learn
🧩 What’s going wrong
❌ You're probably missing the full impact of your media — especially on TikTok, Meta, and YouTube — because you're only measuring direct .com conversions.
❌ Teams are drowning in tools, inconsistent data, and a lack of visibility — leading to knee-jerk decisions and missed growth.
❌ /Most brands head into Peak season using last year’s playbook, despite major changes in how people shop and how media performs
🛠️ How to fix it
➡️ Learn how to unify media spend to all the places your customers convert — including Amazon, TikTok Shop, and retail — using Fospha’s unified measurement approach.
➡️ Fospha is the always-on measurement OS that delivers actionable cross-channel data—making MTA, MMM, and experiments work harder and drive greater business impact.
➡️ Use Halo data to understand what’s actually driving results across platforms and sales channels — and how to adjust your Peak strategy in real-time.
🔆What this unlocks
🌟 Start making confident budget decisions across the funnel, backed by data that proves the ROI of upper-funnel media and avoids underinvestment in what actually drives growth.
🌟 Create a marketing strategy that’s agile, aligned, and based on what’s working — not just what’s easy to track.
🌟 Go into Peak prepared: double down on the right platforms, avoid wasted spend, and scale what’s working across web, marketplaces, and social commerce.
🧩 What’s going wrong
❌ You're probably missing the full impact of your media — especially on TikTok, Meta, and YouTube — because you're only measuring direct .com conversions.
❌ Teams are drowning in tools, inconsistent data, and a lack of visibility — leading to knee-jerk decisions and missed growth.
❌ /Most brands head into Peak season using last year’s playbook, despite major changes in how people shop and how media performs
🛠️ How to fix it
➡️ Learn how to unify media spend to all the places your customers convert — including Amazon, TikTok Shop, and retail — using Fospha’s unified measurement approach.
➡️ Fospha is the always-on measurement OS that delivers actionable cross-channel data—making MTA, MMM, and experiments work harder and drive greater business impact.
➡️ Use Halo data to understand what’s actually driving results across platforms and sales channels — and how to adjust your Peak strategy in real-time.
🔆What this unlocks
🌟 Start making confident budget decisions across the funnel, backed by data that proves the ROI of upper-funnel media and avoids underinvestment in what actually drives growth.
🌟 Create a marketing strategy that’s agile, aligned, and based on what’s working — not just what’s easy to track.
🌟 Go into Peak prepared: double down on the right platforms, avoid wasted spend, and scale what’s working across web, marketplaces, and social commerce.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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