Google Peak Playbook 2025
Prove the ROI of YouTube & Demand Gen
Last Click misses over 90% of their impact. Fospha’s measurement shows how these channels drive demand, while generating sales on Amazon and beyond.
Optimize PMAX and Search with confidence
Use incremental forecasting to see where headroom remains, and allocate budgets for maximum peak return.
Build a peak strategy grounded in Unified Measurement
Connect DTC and marketplace sales to understand the contribution of every Google surface and scale what’s working.
What you'll learn
Get ahead of the rush
Use Beam to forecast peak returns, avoid costly overreactions, and make confident budget decisions at scale.
Your website ads are driving marketplace sales
Most brands don't see the Amazon and TikTok Shop revenue their other channels create. Halo provides you with a unified measurement view.
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Test early, scale fast
The smartest brands prove their campaigns work in October, then pour budget in when it matters most.
Get ahead of the rush
Use Beam to forecast peak returns, avoid costly overreactions, and make confident budget decisions at scale.
Your website ads are driving marketplace sales
Most brands don't see the Amazon and TikTok Shop revenue their other channels create. Halo provides you with a unified measurement view.
Test early, scale fast
The smartest brands prove their campaigns work in October, then pour budget in when it matters most.
Why brand building wins Peak
Top performers invest in awareness early, then capitalize when demand peaks.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
