Fospha Glossary | Time-Decay Attribution

Measurement OS

Our products

Core

Always-on Daily MMM — ad-level measurement, every channel

Halo

Total commerce measurement — DTC, Amazon, TikTok Shop

Brand Impact

Finally prove that brand spend drives business results.

Beam

Know your next best dollar — incremental forecasting

Fospha AI

Chat with your marketing data, anywhere.

Prism

Turns measurement into automated action.

Turn measurement into your strongest competitive advantage

Measurement OS overview

The measurement OS built for automation

See the solution

Resources

Company

Resources

Resources

Time-Decay Attribution

A multi-touch attribution model that assigns greater credit to touchpoints closer in time to the conversion event.

Measurement OS