Your complete measurement system
Overview
The most complete, full-funnel measurement system
Core
Always-on Daily MMM — ad-level measurement, every channel
Incrementality Testing
Answer your biggest budget questions
Halo
Total commerce measurement — DTC, Amazon, TikTok Shop
Brand Impact
Finally prove that brand spend drives business results.
Beam
Know your next best dollar — incremental forecasting
Budget Planner
Budget moves for the best return
AI & Automation
Put your measurement to work
Integrations
Connect your platforms with Fospha.
DTC ROAS
Return on Ad Spend for DTC channels. Calculated as: DTC Revenue ÷ DTC Ad Spend.
Last updated:
July 28, 2026
