Our products
Core
Always-on Daily MMM — ad-level measurement, every channel
Halo
Total commerce measurement — DTC, Amazon, TikTok Shop
Brand Impact
Finally prove that brand spend drives business results.
Beam
Know your next best dollar — incremental forecasting
Fospha AI
Chat with your marketing data, anywhere.
Prism
Turns measurement into automated action.
Turn measurement into your strongest competitive advantage
Measurement OS overview
The measurement OS built for automation
See the solution
Decay Rate
In MMM modeling, the rate at which the effect of advertising spend diminishes over time after the campaign runs.
