Demand Gen and YouTube Playbook
Spark demand, fuel discovery, and amplify downstream performance through full-funnel investment
📈 Stay Ahead of the Curve: Uncover emerging trends and opportunities, with benchmarking data from 100s of leading brands.
🔑 Master Google's Upper Funnel: Unlock the true value of Demand Gen and YouTube with data-driven strategies.
💸 Unlock Higher AOV: Discover cutting-edge research on the impact of Demand Gen and YouTube on commercial outcomes including AOV and blended revenue.
You'll learn
Why brands are betting big on Demand Gen and YouTube in 2025
Discover what makes these the fastest-growing Google channels year-on-year.The true cost of Last Click attribution
Why Last Click severely undervalues Demand Gen and YouTube — and how it's costing you.
The Demand Gen & YouTube halo effect
How these channels drive sales across other platforms like Amazon and how to measure this.
Actionable strategies for success
Proven strategies for structuring campaigns, bidding, and creative excellence.Why this playbook is for you
Fospha's analysis, based on over $500M in ad spend, reveals immense untapped potential within Demand Gen and YouTube—Google's fastest-growing channels year-over-year.
Many brands, however, struggle to justify spend in these channels due to traditional Last Click attribution models that severely undervalue their true impact.
This playbook:
📈Reveals the huge value brands are unlocking in these channels (hint: brands scaling Demand Gen and YouTube are growing faster)
🪜Provides actionable strategies for launching or scaling these campaigns effectively.
🌟Offers blueprints from leading brandswho are harnessing Demand Gen and YouTube with brilliant results.
With case studies and insights from:
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