Cracking the growth code: How MagBak boosted revenue by 40% with Fospha
MagBak is a leading premium phone accessories brand based in Los Angeles, renowned for minimalist, functional design and a fiercely loyal customer base built since 2013. Operating in one of the most competitive DTC hardware categories, MagBak has consistently stayed ahead by investing in both product innovation and marketing sophistication.
The Challenge
As a leading player in a highly competitive market, MagBak understood that their marketing mix - weighted heavily toward bottom-of-funnel activity in Google and Meta - would face limitations. Guided by Last Click, their audience was beginning to saturate, and costs were rising in line with increased competition across the category.
MagBak chose to invest in full-funnel measurement to get ahead of these blockers. The goal: diversify their channel mix with confidence, backed by the granular data needed to make smart decisions at every stage of the funnel.
The Solution
In September 2024, MagBak onboarded with Fospha, immediately gaining access to year-on-year measurement data that revealed the true performance drivers and hidden opportunities across their entire marketing ecosystem.
Phase 1: Optimizing Meta and Google
Armed with Fospha's data, Neon Growth quickly identified key opportunities within MagBak's core Meta and Google campaigns. By strategically rebalancing budget - shifting some investment from bottom-of-funnel branded search and shopping toward demand generation initiatives like generic search and YouTube - they established a more sustainable full-funnel strategy.
The impact was rapid: within two months, MagBak was back on track with year-over-year revenue growth by October 2024.
Phase 2: Strategic Diversification
The Indicators
Heading into the high-stakes Black Friday/Cyber Monday (BFCM) period, Fospha's data flagged a need to diversify MagBak's channel mix.
Fospha's predictive modeling showed that, if the same spend levels as BFCM 2023 were maintained, MagBak would see a potential 60% rise in Meta Customer Acquisition Cost for BFCM 2024.
Similarly, heading into Q4 2025 they saw another 23% rise in CPMs across their paid media, signalling increased competition and a need to further diversify their channel mix in order to maintain their revenue growth trajectory.
The data was clear: diversifying their channel mix was essential to ensure efficiency during peak period and beyond.
The Strategy:
Building on the success of Phase 1, MagBak and Neon Growth embarked on a diversification strategy to broaden their reach and strengthen their demand generation efforts:
Finding scale on TikTok: Recognizing the huge popularity of TikTok as product discovery platform, they scaled channel spend by 5X in 2024. The channel performed exceptionally at higher spend levels, exceeding targets for ROAS and CAC. Since then, spend has continued to scale at 40% YoY.
- Automation delivers efficiency at scale: In 2025, Magbak's Smart+ Conversion Campaign emerged as a leading revenue driver, consistently hitting ROAS targets while keeping CPMs low. Its performance shows that product adoption can scale efficiently.
- Full funnel testing: Video views were also tested to unlock greater efficiency on the channel at scale. Fospha's 2026 TikTok playbook reported that the top advertisers spend at least 25% budget in upper funnel media.
Growing through new audiences in 2025: Magbak saw opportunities to further diversify their spend across channels like Reddit, Snapchat, Axon (Applovin) and X (Twitter), leveraging the platforms' lower CPMs and strong alignment with MagBak's tech-savvy customer base.
Reddit has evolved from a test channel into a scalable performance driver, with H2 '25 spend doubling while CPMs fell below paid social benchmarks and traffic campaigns consistently exceeding ROAS targets, demonstrating cost-effective impact beyond just incremental reach.
- Since launching as a new channel, Magbak has exceeded the paid media target for ROAS by 1.2x.
Snap remains one of the highest performing channels across paid social QoQ, scaling spend by 31% as a new activation.
Axon has been MagBak's most efficient display channel, generating 1.3x revenue with a ROAS well-above target. Through a deep dive into Axon performance during the 2025 peak period, supported by Fospha's strategic spend planning, MagBak was able to confidently scale investment and convert efficiency into sustained revenue growth.
- Over the past 365 days, Axon delivered the highest ROAS efficiency and driving seven figures in revenue.
- Fospha's strategic spend plan allowed MagBak to more than double daily investment while maintaining efficiency.
X's low CPMs makes it the most cost-efficient paid social channel for MagBak, allowing the brand to reach more of its audience for less spend while maintaining scale
- With 67% new conversions, X is driving net-new customer acquisition for MagBak, combining cost-efficient reach with meaningful incremental growth
The Results:
The power of diversification: explosive growth & sustainable efficiency
- 40% YoY revenue growth in January following the successful BFCM diversification.
- 30% increase in conversions compared to the previous year.
- 12% uplift in new customer conversion share, proving the effectiveness of their scaled demand generation initiatives on attracting new customers.
The Bottom Line
By replacing Last Click data with Fospha's always-on, granular, full-funnel measurement, MagBak and Neon Growth turned insight into action.
MagBak saw that reliance on pixel-based measurement was fundamentally opposed to the strategic growth levers they found in diversifying their channel mix. Last Click's attributed revenue to paid media declined by 20% year-over-year: prior to diversification, it captured 51% of revenue, which dropped to 41% after diversifying across channels.
The MagBak team confidently navigated rising costs, strategically diversified their marketing mix, and unlocked significant, sustainable growth. Fospha provided the clarity and confidence needed to not just survive market pressures, but to thrive, transforming their marketing from a cost center into a predictable engine for profitable customer acquisition.
The message for advertisers is clear: diversify both your channels and your measurement. Relying solely on last-click attribution can obscure true performance, while a full-funnel, granular approach empowers smarter investment, better scaling, and sustainable growth.
