Full-funnel performance: Digital advertising in the privacy paradigm
Authors:
Rebecca Rangeley, Head of UK Partner Measurement @ Pinterest
Jamie Bolton, VP Growth @ Fospha
![Pin-Hero Pin-Hero](https://www.fospha.com/hubfs/Pin-Hero.png)
FULL-FUNNEL PERFORMANCE: DIGITAL ADVERTISING IN THE PRIVACY PARADIGM
It is widely known that the rapidly evolving digital and social media landscape has brought about a range of difficulties in assessing the effectiveness of digital media.
These challenges underscore the necessity for a holistic measurement framework that surpasses reliance on engagement metrics exclusively.
In this report, we delve into these challenges and highlight the importance of adopting a comprehensive system of measurement to include more than just one source of truth.
Inside we dive into:
- The Changing Customer Journey and the challenges brought by increased fragmentation.
- The Social Media Attribution Challenge, with both Google Analytics 4 and pixel-based ad measurement failing to capture impressions data, resulting in under-reporting of sales and inhibiting audience growth.
- The need for a New System of Measurement to overcome limitations of traditional approaches.
![Pinterest](https://www.fospha.com/hs-fs/hubfs/Pinterest.png?width=768&height=432&name=Pinterest.png)
+33% higher return on ad spend (ROAS) on Pinterest compared to other paid social platforms.
![Ladders](https://www.fospha.com/hs-fs/hubfs/Ladders.png?width=150&height=339&name=Ladders.png)
![Phone-1](https://www.fospha.com/hs-fs/hubfs/Phone-1.png?width=150&height=325&name=Phone-1.png)
3-5% higher average order value (AOV) on Pinterest compared to other platforms.
15% lower cost per acquisition (CPA) on Pinterest compared to other paid social platforms.
Interested in measuring Pinterest and other channels? Try Fospha now.
![Woman-computer-1](https://www.fospha.com/hs-fs/hubfs/Woman-computer-1.png?width=300&height=281&name=Woman-computer-1.png)