About the webinar

How to scale your beauty brand in 2026: A practical guide to social, retail, and measurement.

Join AJ Patel (U Beauty) and Hugo Hiley (Fospha) for a 40-minute session designed for beauty marketing and growth professionals who need to navigate complexity and make smarter budget decisions.

We’ll break down the key shifts shaping 2025–2026 and reveal what high-performing brands are doing to win across social, creators, retail, and marketplaces, supported by new insights from Fospha’s Beauty Playbook.

You'll learn:

- The forces reshaping modern beauty from AI-driven discovery to creator-led influence

- How high-performing brands build cross-platform, full-funnel strategies

- What’s working in beauty creative today and why it’s replacing traditional targeting

- How to measure true impact when Last Click misses most of the story

- The capabilities beauty teams need to stay ahead in 2026