About the webinar

Making up a third of brands' total marketing budget, Performance Max and Paid Search are undeniably powerful levers for growth and a central part of the demand capture arsenal.

In turbulent times for eCommerce brands with tariffs and economic uncertainty, it is more important than ever to be nailing it in these core channels and harnessing cross-channels synergies for optimal performance.

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You'll learn:

In this webinar, Fospha and Google answer brands' biggest questions:

• How to balance budgets optimally across PMAX and Search
• What are the strongest levers for performance optimization with AI automated campaigns
• How to best structure PMAX campaigns
• What do high-converting ad creatives look like in PMAX & Search
• Bidding strategies for success

Tune in for actionable strategies and tips to make the most of Performance Max and Paid Search, maximize ROAS, and drive scalable growth, with success stories from leading brands.

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Who is this webinar for?

• CFOs
• Brand Marketers
• CMOs and Marketing Leaders
• Finance professionals looking to validate brand investments
• Anyone focused on driving sustainable growth