END. needed:
- Executive buy-in: Prove the value of their Google Ads to justify increased investment.
- Smarter budget allocation: Optimize spend across Google Ads, Paid Social, and Affiliates.
- Holistic measurement: Understand cross-channel interactions and brand-building vs. direct-response efforts.
The Fospha Solution:
END. adopted Fospha for full-funnel measurement and gained:
- Granular insights – Clear attribution of PMAX and Paid Search performance.
- Optimized spend – Reallocated budget to high-performing campaigns, markets, and channels.
- Automated reporting – Reduced manual effort, enabling a more strategic focus.
Results
The Results:
2X
scaled PMAX and Paid Search budget
+84%
higher blended revenue YoY
“Every time management challenged the numbers, I could open Fospha to prove what was really happening. Over time, Fospha became our source of truth for digital performance.”
Rabee Sabha
Digital Marketing Manager
How it works
- Proven Google Ads ROI - On average, Last Click attribution undervalues PMAX by 33%, and Paid Search by 59%. With Fospha, END. could finally validate PMAX's high ROAS and Paid Search's role in brand discovery.
- Scaled investment - END then more than 2X'd PMAX and Paid Search spend in 2024, with this change contributing to a huge 84% uplift in blended revenue YoY.
- Operational efficiency - Freed up time for strategy and market expansion.
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