Performance Max and Google Search Playbook
Scale Faster, Spend Smarter – Discover the optimal budget split for Performance Max and Google Search to drive maximum ROAS.
Convert More Customers, More Efficiently – Learn winning creative strategies that make every ad dollar count.
Real Blueprints from Industry Leaders – See how brands like Samsonite, and END. Clothing are turning insights into growth.
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Why This Playbook Matters
Traditional attribution undervalues key platforms like PMAX and Search —limiting your potential. This playbook gives you the data-backed strategies to break free from Last Click limitations and unlock huge opportunity.
Backed by Data:
Analyzed from tens of billions of dollars in revenue from leading eCommerce brands across North America, UK & EMEA.
What you'll learn
How to allocate your ad spend for maximum ROI
Industry benchmarks on the ideal Share of Wallet for your channels.
How to scale Google PMax & Search with confidence
Predictive forecasting to uncover untapped growth opportunities.
What’s driving success for top brands
Actionable insights from top-performing eCommerce leaders.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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