The Halo Report
What is the halo effect and how does it impact your measurement?
Why is unified ROAS a game-changer for brands selling on Amazon
Nécessaire's playbook for Amazon Prime Day success with omnichannel measurement
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What's Inside:
The Amazon measurement challenge
Learn how Amazon's 'walled garden' data keeps marketers from seeing the full impact of their ad spend.
What is the halo effect?
Discover how DTC ads impact Amazon sales for brands operating across multiple sales channels.
Which marketing channels have the strongest halo effect?
Find out which DTC ad channels have the biggest impact on Amazon sales.
What is uROAS?
Learn why unified ROAS is a game-changing metric for brands selling across multiple sales channels.
What you'll learn
Stay up to date with cutting-edge research
Read Fospha's newest findings on the halo effect.
Dive into the data
Learn which channels have the strongest halo effect on Amazon sales.
Replicate success
Discover how Nécessaire implemented omni-channel measurement for Prime Day success.
Stay ahead with the inside scoop from Fospha.
For over 10 years we've been leading the change in marketing measurement.
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