The Fabric of Growth

A practical guide to full-funnel marketing for retail fashion brands

Spend Smarter – Discover the optimal budget split across channels and funnel stages.

Optimize Returns - Learn how to select the right marketing channels and campaign types for your brand.

Real Blueprints from Industry Leaders - Read how top brands have achieved efficient growth.

Why This Playbook Matters

With tarriffs, uncertainty, and ever-fierce competition, in 2025 marketers in the fashion industry are facing more pressure than ever to deliver efficient ROI on their marketing budgets.

This playbook is your practical guide to making every dollar of ad spend count. We'll show you how to nail a full-funnel strategy for both immediate performance and sustainable, long-term growth.

How many channels should you be spending in?

Industry benchmarks on the ideal number of channels for optimal efficiency.

Which channels are right for my brand?

How to find strong cultural alignment with audiences through strategic channel selection.

What’s driving success for top brands?

Actionable insights from top-performing eCommerce leaders.