Which part of your marketing strategy is driving true incremental impact?

Traditional attribution undervalues up to 92% of marketing impact. Fospha changes that by quantifying the total effect of every impression, view, and click - across Meta, TikTok, YouTube, and beyond. It measures the real contribution of every channel, including lag effects and offline activity, to reveal where marketing truly drives growth.

Our Core model delivers MMM-level precision daily, not quarterly, so insights don’t just describe the past - they guide the next decision. By providing ad-level and creative-level visibility, we empower teams to drive actual incremental impact at a business level.

How do I prove that my marketing campaigns influence sales beyond DTC?

Most tools stop at .com. Halo connects the dots across DTC, Amazon, and TikTok Shop, revealing the halo effects your paid media has on marketplace sales.

Powered by a proprietary Bayesian MMM, Halo measures the impact of Meta, TikTok, and YouTube on marketplace conversions continuously - not as a one-off test.

By unifying metrics across every channel, Halo aligns performance, brand, and marketplace teams under one shared framework. With a single, side-by-side view of DTC and marketplace campaigns, teams can finally see how every channel contributes to overall growth and incremental revenue.

What’s the incremental return on my next dollar of ad spend?

Beam brings scientific rigor to growth planning by forecasting the incremental ROI of every channel, helping you invest where returns will be highest. Its saturation curves refresh daily, revealing when spend is approaching diminishing returns and where new headroom remains.

Built on Fospha’s Bayesian modeling engine, Beam goes beyond correlation to uncover the causal factors behind performance changes. Every forecast is back-tested against experiments and historical outcomes, ensuring trust and precision in every investment decision.

How do I prove my brand campaigns have both a short-term and long-term residual impact?

Brand activity works, but it operates on a different timescale. Without the right measurement, teams struggle to justify and optimise awareness spend.

Glow changes that. Powered by a Bayesian model, it quantifies the causal impact of brand activity - measuring short term signals like branded search and engaged visits, and forecasting long term outcomes like revenue and AOV.

Coming soon, Glow gives brand teams the data to justify spend and the clarity to scale what drives long term growth.