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The fresh notebook. The smell of new sneakers. The quiet panic the night before. Back to School still carries big feelings and big purchase decisions. Join us to find out what that means for your brand.

Expect an evening packed with meaningful conversation and fresh ideas - we'll explore how parents turn to trusted communities to navigate school purchases, dive into how Reddit communities influence real buying decisions, and hear how brands can show up authentically when it matters most.

- Jamie Bolton, Chief Strategy Officer at Fospha, will also share the latest findings from their 2026 State of Retail Ecommerce Report.

- Q&A with James Clarke, Head of Media at Newell Brands, on the success they've seen on Reddit during back to school and tips you can apply to your brand.

- If you've got a Back to School campaign on your mind, stop by our KarmaLab Office Hours for live, one-on-one creative brainstorming with our strategy team.