The TikTok Halo Effect: Measuring GMV Max's True Cross-Channel Impact

What's in it for you

Kick off your morning with delicious food, great coffee, and an intimate conversation with senior retail leaders in the heart of NYC.

‍- Hear from TikTok - Get TikTok's perspective on where GMV Max is headed in 2026 and how the brands winning on the platform are approaching commerce differently.

- See the revenue you're missing - GMV Max often drives 2-3x more than TikTok Shop reports. Fospha's GMV Max Halo captures the full picture across TikTok Shop, Amazon, and DTC - always-on, updated daily.

- Compare apples to apples - Fospha's order-level methodology lets you compare GMV Max against other channels using one consistent metric.‍

- Know your headroom - Beam incremental forecasting shows exactly how much further you can scale before diminishing returns.

- One number finance trusts - Total Commerce ROAS turns budget conversations from "prove it works" to "how much should we invest?"

- Proven results - Hear from brands already using GMV Max Halo to prove cross-channel impact and scale with confidence.

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