Book a Demo

Book A Demo
x

From onboarding to business-critical decisions in less than 30 days

CLIENT OBJECTIVES

  • 1

    Prioritise a fast, agile onboarding

  • 2

    See a joined up view of online and offline activity

  • 3

    Uncover true Customer Acquisition Cost and ROI for each channel

  • 4

    Optimise their email marketing strategy

STRATEGY

Understanding Channel Performance

  • Fospha set up 1st party data collection and stitched together the online customer journey, including Facebook/Instagram, Paid Search, SEO and Email

  • Fospha stitched offline touchpoints, including TV, Out of Home, podcasts and catalogue, into the online journeys using discount codes, the results of SPOKE’s self-attribution form and machine learning

INSIGHTS & RESULTS

Fospha found that

  • Customer Acquisition: Fospha enabled SPOKE to isolate the role each online and offline channel played in driving new customer acquisition, delivering an independent, accurate data-driven Cost Per Acquisition by channel. SPOKE used this to determine 2020 cross-channel budgets.

  • Email Optimisation: Fospha uncovered a new email optimisation strategy, including time of day optimisation which was implemented over the Black Friday weekend (and remains ongoing)

  • Lifetime Value: Fospha helped SPOKE to build a valuable source of customer data IP, which in turn enabled lifetime value reporting and analytics

  • Fospha took SPOKE from contract signed to board-level strategic decisions inside a month, including providing data to support their Black Friday strategy

     

Client Testimonial

"After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha helped us integrate our channel attribution data with the data we gathered directly from customers, producing the most sophisticated attribution model I've ever worked with. In particular, we were making big decisions about Above-The-Line channels for which this data was extremely helpful."

Jake Higgins , VP Growth

Spoke Logo White-

Other success stories

Leading UK Rcom Brand

Joining the dots: Fospha drives 54% revenue growth in 6 months

Using Fospha to optimize top of funnel marketing, a leading UK eCommerce brand grew new customer revenue by 54% in 6 months without any increase to CAC

Read more → MTA
DTC Brand

Unlocking growth by tackling saturation in Facebook

Fospha helped a Facebook-first Direct-to-Consumer brand bring down the cost of acquiring their customers by 12% while growing revenue.

Read more → MTA
Luxury Direct Consumer Brand

$2m saved when Fospha uncovered ad fraud

Fospha's data gave a Direct-to-Consumer brand transparency on what was truly working in their marketing mix - and uncovered fraudulent activity from one of their biggest providers.

Read more → MTA
Roman Originals

25% of affiliate spend saved in Retail, no loss of revenue

Fospha data gave Roman Originals the data they needed to save 25% of their affiliate marketing spend with no impact on revenue.

Read more → MTA
Likely Logo

Uncovering the true impact of TV on sales

Fospha Marketing identified opportunities worth up to 81% increase in sales

Read more → MMM
Mandarin

Optimising PPC to drive good customer behaviour

Mandarin Oriental used Multi-Touch Attribution to uncover valuable insights on which channels are the most likely to convert profitable customers.

Read more → MTA
Directline

500 days of analyst time saved per year

Fospha built a customer data platform for Direct Line Group, unlocking insights and allowing them easy access their data saving them time and money.

Read more → CDP
Avado

AVADO consolidated their data and increased ROI by 30%

AVADO were able to save £200,000 in AdWord spend implementing a data-driven Multi-Touch Attribution model.

Read more → MTA